Instagram is a global community of smart, savvy, upmarket, and classy people counting to about 1 billion. Instagram recently launched IGTV -- a platform, riding on the back of Instagram, for
Inadvertently, some of your ad spend goes to waste. It’s a given. It’s the cost of doing business. It’s an investment you’d make to get the profits you seek. Not all of
https://www.youtube.com/watch?v=NkMFpU3DPnY Shrewd entrepreneurs have been using Facebook Ads to market their businesses since it started. Now their attention is turning to Facebook Messenger. Messenger allows you to deploy a Facebook chatbot
Fact: Most websites aren’t geared up for lead generation; They are not high-performance websites. You see websites full of content. Some of them are designed beautifully. Heck, check out any website
For many the concept of cold emailing stirs up sentiments of negativity – and that’s understandable. Cold emailing has been abused over the years by people who know very little
Landing pages are the most important part of your funnel. It’s on landing pages that the conversions will happen. How you design your landing pages tells a lot about how
Our current situation, needs, preconceived notions, gut feelings, values, individual characteristics, past experiences, and perceptions influence our decision making. The trouble with us humans is that we tend to have a
If we look at how businesses used to market their products, and how they do it now, we can see a clear difference. In fact, strategies like online marketing have
If you wanted to start an insurance company or an automobile manufacturing company, what would you do? You’ll get approvals, licenses, and necessary permits. You’ll put in a huge corpus of