“Content is the king.”
“It is the most important thing for business marketing today.”
“You cannot succeed in the game of marketing unless you leverage the power of content.”
All these have become more of a cliché than anything else today.
Yes, content is important for marketing. But is it enough to create world-class content?
No, certainly not. No matter how good and effective the content is, it is of no use unless spread on the right channels to boost user engagement.
Unfortunately, this is where the majority of content marketers miss the boat.
In this post, we are going to share some of the easiest content marketing tactics that will help you boost audience engagement and leverage the power of your content in the most effective manner.
So, let us take a look…
The concept of buyer personas
When writing content, you need to remember the fundamental principle – you are writing for a specific someone.
Who is this someone? Is it a teenager? A corporate officer? A middle-aged man? What are his or her preferences?
You need to build a buyer persona and then create a killer content copy based on that persona.
Unless you know the person with whom you are trying to engage, how can you draft copy that will entice him or her?
This is the reason that understating the concept of buyer personas has become the need of the hour to boost user engagement.
Some of the important factors to consider when developing buyer personas:
- Area of work
- Relationship status
Writing genuine content
There is a difference between writing content and writing content to engage your audience.
You might be wondering what this difference is. Well, the difference lies in whether you have a genuine interest in what you’re writing about.
Remember, your community will come to you searching for the solution to their problems. It is up to you to create valuable content that provides a solution.
Here are some of the factors that contribute to creating something that we like to call genuine content:
- It should solve the reader’s problem
- It will help them get more value from your product/service
- It could cheer them up, encourage or inspire them
You must focus on creating content that is able to entice the users and supplement their needs.
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Don’t look for attention – grab it!
There are two ways to grab people’s attention: write something that creates a controversy or write something that your audience can easily relate to.
Creating a controversy isn’t really a good idea, as you never know when it might backfire. So, the easiest way to grab people’s attention especially with your content is to focus on their most common problems.
What this means is try to write about subjects that relate to their lives. For instance, targeting the day-to-day problems that a 9am-5pm employee has to face.
Now, you might ask: how will my content stand out if there is already so much content on this topic? This is where your creativity comes into play. You need to find that angle which strikes the right emotional chord with your audience.
Keep testing by writing on diverse topics until you find the one alchemy (i.e. niche) that can convert your content into gold!
Remember, if you look for attention people might become part of the herd. But if you create something that grabs their attention, you are surely going to achieve the desired results with your content!
It all begins with a good headline
It is a well-established fact that today’s generation has a relatively shorter attention span than any other generation.
So, you need to create compelling headlines that could entice the users to read the entire content.
For instance, using emotional and actionable words, like “how-to” and “5-steps” always perform better than regular titles.
In a similar way, you can always A-B test different forms of titles and see which one appeals to most of your audience.
After all, there is no point in writing content that people would not read beyond the title. So, why not create something that keeps them hooked from the word go?
Monitor, track and respond
Okay, so we are trying to create content that boosts your audience engagement. But how will you know whether your content has reached that goal?
This is where monitoring performance and keeping track of the response it is getting from the readers becomes crucial.
Using tools such as Google Analytics, Facebook Analytics, Twitter Analytics and more can prove to be a blessing. You can get to know about the reaction your content is garnering from your audience and plan your future content marketing strategies accordingly.
As they say, failing to plan is like planning to fail – you cannot survive in the competition without having a good plan. Monitoring performance could be the first step towards that planning!
All we have to say is that creating content is the initial part of a successful content marketing strategy. You need to amalgamate it with the right distribution tricks in order to get the best results.
If you have been running around in circles looking for tips and advice on how you can create the most enticing content that could skyrocket your audience engagement, then the advice shared in this post can prove to be just the perfect thing.
So, what are you waiting for? Try these content marketing tactics and see how beneficial they turn out for you!