Use the AI to create, launch, and sell digital products, courses, or services — all from one simple dashboard.

Partnered With:

Meet Your Guide To Digital Products:

After working with thousands of businesses around the world and making tens of millions online, we know how how to help you create and sell more digital products!

Whether you're looking to make money as an affiliate selling other people's products OR create something you can sell yourself, we've got you covered!

Welcome to today's presentation on how to sell digital products. If you're a service provider, expert, or coach sitting at home with valuable knowledge, this guide will show you exactly how to package and sell that expertise at scale.

Digital products—whether e-books, membership sites, or video courses—give you a way to package your knowledge and sell it repeatedly. Whether 100 people or 1,000 people download your e-book or join your membership site, the fulfillment remains the same. They're learning from you in a prepackaged way, which creates true scalability.

I actually wrote an entire book on this topic called Create: Transform What You Know Into How You Get Paid. It's available on Amazon, though shipping times may vary. Today, we're going to cover the condensed version of what's in that 239-page book, focusing on the most actionable strategies you can implement immediately.

In this guide, we'll cover:

Let's dive in.

When you package your knowledge into something that can be sold and fulfilled online, you eliminate the complexity of physical product businesses. No cost of goods sold. No DVD production. No shipping logistics.

Back when I first started 19 years ago, big-box courses dominated the market. Companies like Carleton Sheets' real estate "no money down" course would ship you a physical box containing DVDs, workbooks, and textbooks. That was the first information product I ever purchased, and I still remember unboxing it.

Today, everything has shifted digital. The evolution from cassette tapes my father used to buy on negotiation and sales skills to modern streaming video courses represents a massive opportunity. My journey began with a 20-page e-book called Client Crusher that covered 10 tips for working with clients. That single e-book launched a video course, which led to the next offer, and the next. We've since helped hundreds of companies sell digital products online profitably.

Where do you start when creating a digital product? Begin with what people already ask you about repeatedly.

If someone asks you the same question again and again, they already believe you have the answer. That's your signal. Those recurring questions indicate demand for your knowledge packaged into a product format.

For example, if you're a tax accountant, you probably get asked constantly: "How do I save money on my taxes?" or "What can I do to lower my tax liability?" Those questions are perfect foundations for a digital product teaching business owners tax reduction strategies.

The key is identifying the questions your audience asks most frequently, then building comprehensive solutions around those pain points.

Let's break down the main categories of information products you can create, along with realistic pricing expectations for each.

Your e-book becomes a PDF document, much like the Funnel Factor report available on Done For You. This particular book runs 274 pages, but yours doesn't need to be that long. A 60-page e-book can easily command $19-$37 when sold from your website.

One of the most powerful distribution channels is Amazon's Kindle platform. Visit kdp.amazon.com (Kindle Digital Publishing) to upload your e-book to the Kindle marketplace. KDP now also handles paperback creation, having absorbed CreateSpace into their platform.

Amazon created software called Kindle Create, which downloads to your Mac or PC and functions similarly to Microsoft Word or Apple Pages. You can format your entire book within this software and upload it seamlessly to KDP.

The beautiful thing about Amazon is that it's the third-largest search engine globally. A properly keyword-optimized Kindle book with positive reviews can generate distribution through Amazon's massive buyer network, giving you a built-in traffic channel to reach prospects who don't know you yet.

Many entrepreneurs leverage e-books strategically by including links to their higher-priced services. When someone downloads your book, they become a buyer—they've entered credit card details and demonstrated they value information. That 99-cent Kindle purchase creates a qualified lead worth significantly more than a free opt-in.

Video courses represent your mid-tier to high-end offering. Today's buyers expect video content. While audio programs were popular 4-5 years ago, they now serve primarily as bonuses rather than standalone products.

Structure your course around 4-6 modules focusing on one central idea. If you're uncertain what those modules should cover, survey your email list or customer base: "If I was teaching [topic], what would you want to know? Give me your questions so I can build this product—and I'll give you free access."

Don't overwhelm students with everything at once. Drip content out weekly:

Week 1: Module 1
Week 2: Module 2
And so on...

This approach works particularly well with payment plans (three payments over 90 days, for example). Release the complete course once they've finished paying, but even with full upfront payment, drip the material out with workbooks and homework to ensure bite-sized consumption.

Each week's content should run approximately one hour, though it can be as brief as 20 minutes depending on density and required reflection time.

Include supporting materials like e-books, workbooks, and downloadable MP3 versions of your video content. The audio component lets students listen while commuting or doing household tasks—it's how I personally review course material while mowing the lawn.

Membership sites provide recurring revenue through ongoing content delivery. You can structure these as:

The membership model works beautifully for content that naturally updates or expands over time.

These premium offerings combine multiple elements and typically sell between $1,000 and $5,000. They feature:

Think of these as college-style courses. Each week includes instructional material, reading or worksheets, homework, and office hours for questions. This high-touch approach justifies premium pricing but limits scalability—one person can typically handle 20-30 students simultaneously.

The challenge? You don't get paid again until you run the next cohort. If you have an eight-week class with 20 students paying $5,000 each, that's excellent revenue ($100,000), but it's a one-time payment requiring you to re-launch.

Coaching and consulting represent the upper end of digital products, combining recorded content with personalized guidance. Pricing varies dramatically based on value delivered:

There are no typical prices here—it depends entirely on your positioning and delivered value.

Method 1: Pre-Creation (Recommended)

My preferred approach involves creating everything upfront:

This method produces higher-quality material because you can reflect, refine, and perfect the content before students see it. The first delivery feels polished rather than rushed.

Some entrepreneurs pre-sell a live course:

Pros: Immediate revenue, market validation, student enthusiasm
Cons: Less time for refinement, potential inconsistencies, restreaming previously live content may not convert as well on the second cohort

Your offer can be structured several ways:

Note: You may not collect all payments—some customers drop off—but this lowers the barrier to entry.

E-books provide an excellent entry point into selling information products online. While you won't get rich selling $7 e-books alone, they raise awareness for your higher-ticket offerings—the video courses, membership sites, and coaching programs that provide strategy and transform clients.

The beauty of digital products lies in their scalability. Create once, sell repeatedly. No physical inventory. No shipping. Just pure knowledge transfer that generates revenue while you sleep.

Ready to transform your expertise into revenue? The opportunity has never been better. Start with one product type, master the sales process, then expand into additional offerings as you grow.

For more detailed guidance on creating funnels to sell digital products, check out the Funnel Factor Course today!

© Copyright DoneForYou.com.  All Rights Reserved