If you thought email marketing has become a thing of the past, think again. According to statistics – for every $1 spent on email marketing companies the ROI comes out to be $38!

You can see for yourself why email marketing should still be part of your business marketing strategy. But just in case you are unsure of how to utilize the power of email marketing for your business we are going to share some simple tips on the topic.

Let us get straight to the things you can do to create a win-win email marketing strategy for your SaaS company.

Use the power of words

Email Marketing Strategy Tips for SaaS Companies

It is quite obvious that when we are talking about emails we are talking about written content, and, this is what you need to focus on. Creating powerful emails requires more than just using clever words, it requires expertise.

Do not simply go with a predefined template when creating an email marketing campaign for a SaaS product because it’s a bit too obvious for the readers to figure out. It leaves an impression that you don’t value them because you didn’t even take the time to write the email. Instead, try to personalize your email marketing campaigns so that the users feel valued.

Be short, concise, and crisp when drafting your email messages. Rather than putting long stories, stick to what needs to be said in the minimum possible words. Let the email do the magic!

If you’d like help crafting your email copy, make sure you check out Scriptly’s Autoresponder Engine.  There are 28+ complete autoresponder campaigns already loaded up for you there, and you can start for free! With 72 days worth of email messages already inside Scriptly, you will never run out of ideas for your SaaS email marketing campaigns.

Set the frequency right

Email Marketing Frequency

One of the biggest mistakes SaaS businesses make with their email marketing endeavor is bombarding the customer with the same boring emails, over and over. They shoot out too many emails without any plan or strategy and end up losing the customer forever because they overwhelmed them.

If you don’t want to be part of that league you need to set the frequency of emails right. For instance, sending one email per day is considered to be the best in terms of getting the users to act on the emails.

Therefore, it should be obvious that you need to create a plan and strategy for your email marketing campaigns in a way that entices the customer to read them, rather than letting the emails go in the spam folder and then deleting them.

A/B test

One easy way to figure out what has proven to be the best strategy for you in terms of email marketing can be A/B testing different email campaigns. A simple change in the subject line could save you thousands of dollars by increasing the click-through rate.

Test for colors, graphics, subject line content and whatever design elements you can change in order to figure out the right combination of things that work for your SaaS business. After all, at the end of the day it is putting together all these elements of an email that are going to be needed to create an impactful result.

It’s not just about using the right words – you need to stick to the right word length as well; over-lengthy and extensively promotional emails have become obsolete. You need to create actionable emails with minimum content and the right blend of graphics so that it captures the eye of the users. A rule of thumb to stick to is to keep the length of the email under 130 words. This has been tested to be the most effective word count.

P.S. – don’t forget to use the right call to action words in the email to make it enticing.

Follow up

Not following up with customers, but instead assuming they aren’t interested, is a huge mistake businesses are making with their email marketing campaigns.

A gentle reminder that you are here to solve their problem can be the best way to swoop them over towards your business. Rather than leaving them in the middle of the sales cycle, continue to follow up with them with different emails that guide them on the sales path.

Keep popping up in their inbox with reasons they should be enticed towards your product/service. This will serve as a reminder that you are there to solve their problem, and you never know when they might turn out to become your most loyal customer.

But by all means, consider the importance of timing when sending follow up emails.

The most successful time is to wait at least 7 days in between emails. But never fear, you can A/B test that as well to see which timeframe works out for your business the best.


Ready to walk the extra mile? Use email marketing automation to put your follow up emails and drip campaigns on autopilot.

Effective email marketing for SaaS companies is all about sending the right message to the right person at the right time.

With the right email marketing automation software, not only can you do email marketing 24/7 without having a dedicated person to do it, but also you can customize your email blasts to take into account the customer segment or stage of the buyer’s journey.

If you’d like a hand in getting an automated email campaign or a sales funnel set up, schedule a call and we can work through it!

Proofread thoroughly

Poorly written content leaves the worst impression; it shows your lack of commitmsent towards the customer. That is NOT an impression you want to leave.

This is the reason you need to make it a point that the email is thoroughly proof-read before it is being sent to the customers. You cannot afford to make any silly grammatical or logical error in the content of the email; you cannot afford to leave a bad impression.

At the end of the day, it’s all about making a spectacular first impression. You cannot expect an email with mistakes in it to make a good impression, but you can bet on it driving potential customers away.

Keep experimenting

Simply put, email marketing is all about trying to come up with new ways to garner more sales. In order to achieve optimal sales with email marketing, it is imperative to keep coming up with innovative ways and new email marketing ideas to wow your customers.

Continue to experiment and you may find that idea which might prove to be the best time and resource investment you could ever make. After all, it is only by experimenting with different styles that you will be able to find the right combination that works best for you.

Before you go, remember that…

Remember, there are more than 2 billion active email users throughout the world, a large chunk of which may already be interested in your niche. By using the power of words and creating an impactful email marketing strategy for your SaaS business, you can eventually sell your product efficiently, entice potential customers and take your business sales to the next level.

But for that to happen, you need to focus on email marketing as your go to option. Are you ready to do that? If the answer is a yes (and there is no reason for it to be anything else), then get going with the creation of content; write your emails in a way that you will make the customer fall in love with your SaaS business!