GSD 184: How To Get Coaching Clients On Autopilot

What we’re going to talk about today is how to get coaching clients. So understanding… So first of all, I want to share where I’m coming from as far as it comes to getting coaching clients. There are lots, lots, and lots of ways to get coaching clients. There are a lot of things that you can do right when it comes to coaching clients. There are a lot of things you can do wrong when it comes to coaching clients.

But at the end of the day, getting coaching clients is about solving problems. So it’s about solving their problem and it’s about solving their problem on a very massive scale. So not only do you have to be a specialist within the thing that they’re experiencing a problem or they’re experiencing trouble in, but then you also need to know how to sell it and you need to know how to take money for it. And there’s a whole lot of weird psychology that goes into that. Not only do you have to become an expert, not only do you have to know to solve problems, but you also needed to know how to talk to somebody and also sell your service. This means you need to be over yourself enough that you’re able to sell that thing. Do you know what I mean? So you need to be able to have the impact and the results for your client that they are expecting you to have, that they are paying for. And that’s where coaches get caught up a lot of times.

Now, at the end of the day, coaching clients is more about… So you can do the whole outbound thing, you can go to networking events, you can go to the country club, you can do all of the things outbound wise that you need to do to pick up clients. You can have conversations, you can set up referral programs. There are all kinds of different things that you can do. I very much grew up in a space where inbound marketing always wins for me, and has always won for our clients. And a lot of that was way back before I started my business. There was some MLM stuff that we were invited to. It never sat well. And most of the reason it didn’t sit well is that MLM direct marketing, it’s all based on your relationships. So when the phone list started circulating with all your friends and family and then somebody else, your upline was calling all of your friends and family pitching some weird shit that you didn’t even sign up for yet, that was weird to me.

So what ended up happening was I was like, I get business and I get client acquisition, I get customers and then customer acquisition, but I want them coming to me. I don’t want to have had to chase them. So what we ended up doing was working through this whole model, this whole idea of connecting with clients, and this inbound client-getting process. And we ended up putting together this two-by-two sales funnel frame framework. So basically what it is, you have your upper-end course, your upper-end pricing stuff, and that’s your complex offers. Stuff that is going to take quite a bit of time to work through. There’s also some of the… And then your low-end offers are going to be the stuff that is mostly just based on courses.

But at the end of the day, what you want is you want a system that is sending you clients internally. So one of the absolute best ways to do it is just to kind of architect the sales funnel around it. So I’m going to share it here. So I have so, so many different funnel systems. I’m just going to share with you a… So this is… Literally. These are all different funnels we’ve built for different things. Everything from lead gen routing to webinars, to course sales to free plus shipping book offers and all kinds of other stuff. This is an RFQ request for a quote proposal.

But what we’re going to look at here is we’re going to look at… We’re going to do… Let’s see, we want to look at a lead generation funnel, a lead gen routing funnel. It’s a lead generation base funnel. So we’re going to take a look at this guy. So basically what this is, this is what you’re going to end up using for anything that is application based. So basically you’re going to have a couple of different kinds of traffic here. So you’re going to have Facebook maybe if you have an email list or retargeting. I’m going to flip over to the right camera.

So Facebook, email list retargeting, you have these different places that you’re able to start getting traffic from. Retargeting, content marketing, Google ads, all of it ends up going to a landing page or an advertorial. And the advertorial or the landing pages, which typically is an opt-in, is some sort of a landing page where you’re giving away a free report. Depending on the coach, depending on the type of coach that you are, you’re going to end up doing an opt-in that it’s either, it’s going to either pleasure-based or fear-based.

So fear-based is going to be like when seven things to avoid when you’re trying to lose weight. So it might be staying away from rice or something, I don’t know, whatever. Or pleasure based is going to be seven things to do when you’re trying to lose weight or seven things to do when you’re trying to start a business, or four things you need to get a project done or whatever. So one of them, you’re moving away from the other one you’re moving toward. And both of them are going to attract different kinds of prospects, but you’re going to give away that lead report.

And what’s going to happen is they are then going to, ultimately, want to hit a sales page. So they opt-in for your report, then they hit a sales page, and the sales page doubles as a confirmation page. So what you want it to look like is, hey, thanks so much for signing up for XYZ report. One of the most common questions that they get asked from people who download this report is, what are some of the quickest ways to lose weight? Well, what I ended up doing was I got asked this question so many times that I packaged all of that together in a course, and that course is $27 and blah, blah. It’s going to teach you how to A, B, C, and D on page 42, you’re going to be able to read this, that, and this. Do you know what I mean? So it’s going to go into a full-fledged sales process.

Now that sales video right here, this confirmation sales page, is going to convert 4% to 6%, typically. Give or take, sometimes it’ll convert 3%, sometimes it’ll convert 12%. We have some clients who they’re selling a free plus shipping book here, and it’s a 12% conversion. So it just depends. If they don’t buy, then you send them an email. And if they do buy, then they go into some sort of an upsell. They might go into an application so they can fill out an application to jump on a sales call with you. But what this does is it gets somebody raising their hand and saying, yes, I am interested in doing what you’re doing and I’m interested in having you coach me.

And then what you do is you just pile on the traffic on the front side. So once you get this process working, you’re generating sales, you’re generating clients, you’re generating applications, then you turn on Facebook ads, you turn on Google, and you start writing some content. And at the end of the day, that’s how you end up scaling and generating coaching clients. The blessing of this is not necessarily just coaching service-based clients only. You are also getting core sales. You’re getting report downloads. Some of those people might not necessarily be interested in working with you right now, but they will work with you eventually. So there are lots of other benefits that come out of this model, but everything we do is education based.

So what we want to do is we want to make sure that when somebody hits our webpage when somebody downloads something, they’re learning something, they’re reading something, they’re watching some videos, whatever, and that’s what ends up anchoring you to them. So it’s a very different dynamic than going out and doing the outbound thing, networking for dollars, and trying to sell people cold and doing all that kind of business development stuff. It’s just a different relationship. And I love client acquisition, or coaching client acquisition, when they’re coming to me, when they’re scheduling appointments on my calendar, on our client’s calendars. And that appointment is probably one of the first times that you know or meet somebody that you’re going to be working with.

So that’s our client generation process. That’s the stuff that we’re best known for. If you have any questions at all and you would like to learn how to use this model to generate your clients, then go to doneforyou.com/start. Just click through the little form and then book a call on our calendar and we’ll talk to you soon. All right, thanks. Bye.