I haven’t talked in quite a while about SEO and free organic traffic, but it’s time to share some of the tools we use internally to make sure we’re in Google’s good graces.
I LOVE free search traffic but I don’t think it’s a way to build a business unless you’ve been around for years and have chanced into good organic listings. If you try to manufacture search results by being overly aggressive with search engine optimization, you will probably get your ass kicked sooner or later.
This episode though walks through some of the tools we use to keep our SEO on point!
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Read the transcript below:
Welcome to today’s GSD Daily. Today we are going to talk through an introductory-level SEO toolbox. I haven’t talked SEO in a long time, I used to be an SEO ninja way back in the day. My job was getting websites ranked on the first page of Google for the same keyword phrase, and then just sucking up all the affiliate money. That’s how I made a lot of money. I had websites that were doing 20 or $25,000 a month. The bad part was Google came in and kiboshed it all because of search engine best practices, so at the end of the day, that’s what happened. Since then, we started doing a lot of paid traffic, we started building the foundations of businesses a lot differently. Rather than just rely on free traffic that a company can take away from you, we built the foundation around paid traffic, and the free traffic was a bonus.
But in the same breath, free traffic is still free traffic. I mean, free traffic should be prioritized as much as you can. It takes a long time to start getting free traffic. It takes a long time to start getting ranked for the keyword phrases that you want to be ranked for your business. That’s why search engine optimization is a marathon, it is, it’s not a sprint. Paid traffic is a sprint. With paid traffic, you can build the sales funnel, start running ads, start testing different things, test different strategies, and see results almost instantly. SEO, you’re going to be in it for three to six months before you start seeing what’s going on. Today what I want to talk about is some SEO tools that are going to help various elements of your website, various elements of helping you get ranked.
I’m going to talk through them each real quick. If you have any questions at all, just make sure to ask below and we’ll make sure to get them answered in the chat. This is a little bit of an SEO speed round. The first is PageSpeed Insights. If you go to page speed. web. dev, you’re going to be able to put your URL here. This URL is going to analyze for mobile and web-based usability. If we put getshitdone.io, we’re going to see what comes up. Now, this is a Shopify site, so it will be interesting to see what some of the performance issues are.
All right, we have some pretty decent performance, right? 98 is our performance level. First Contentful Paint is 0.5 seconds. The speed index is 0.6 seconds. Overall, not too bad. We’re going to go back to mobile. Mobile’s a little bit worse, 74%, the performance is a total of 74%, so not as good, but it’s still not bad. It’s still not bad. This is a way to figure out how your users are seeing your website, so you should for sure be using this tool for your website.
Number two is choosing the right keyword phrases. There are a couple of different keyword phrase tools that I’m going to recommend. The first one is Google’s kind of direct link. This is a keyword phrase tool that was meant to inform Google search ads. What it does is it tells you how many times a month people are searching for a particular keyword phrase, whether it’s going up or down, the trend, and then how much it is per click if you’re paying for it. Well, what this lets us do is figure out which keyword phrases people are typing into Google so that we can write articles and rank for them organically. This is a brilliant tool, but it’s meant for paid traffic. Do you know what I mean? You’re going to be able to see what keyword phrases make sense for you and be able to write articles for those keyword phrases.
Another one is a tool called Ubersuggest. Ubersuggest is a different kind of keyword tool, and what it does is it lets you… We’re going to type in sales funnels and I’m just going to see what comes up. What this does is it shows you the overall search volume, how difficult that particular keyword phrase is going to be to rank for, what the paid difficulty is, and then the cost per click. This is $11.30 if you’re paying per click for this. We are advertising for this particular keyword phrase, and we’re spending about 50 cents per click, and it’s because we’re ranking so well for the search term organically that the clicks are just very cheap. What it does is it shows us the trend, it shows us the volume, and then it shows us the cost per click of each. We can write content and try ranking for this keyword phrase organically.
The other keyword phrase tool that I love lately is AnswerThePublic. We’re looking at the sales funnel keyword phrase result. This is how I get a lot of content ideas from my videos right now. If we scroll down, it’s arranged a little bit differently. We can see what questions people are asking of the search engines and how popular they are. The darker orange means they’re more popular. The keyword phrase, “Does sales funnel work?” That is a popular keyword phrase, but it doesn’t necessarily make sense. Does the sales funnel work there too? Are sales funnels… That’s not necessarily a complete question. But this gives you… Just going around the wheel here, you get a really good idea of what people are looking for and you’re able to answer that in a video. The next tool that I use a lot is Semrush. Again, Semrush gives you not only competitive intelligence for your PPC campaigns, but you can also search engine optimization and content marketing… Competitor research we use a lot, a lot, we use Semrush for, PPC and social media marketing, all from the same platform. It is a beautiful tool.
If there was one subscription that I would say any professional marketer should have, it’s got to be Semrush. Maybe I’ll do another video on exactly how we use it, but a brilliant tool. Then, the WordPress plugin that we use on all of our sites is Yoast, search engine optimization. If you use Yoast the way that it’s supposed to be used, it makes SEO drop-dead easy. It’s very, very easy when you go through, and you treat every blog post as a way to rank for an additional keyword phrase. Those are the SEO toolbox recommendations 101 level, just kind of getting started. If you have any questions at all about any of the tools, ask them in the comments below. If you like this video, if you got value from it, make sure to like and share. If you have any questions about your sales funnel, your business getting more traffic to your website, your inbound marketing funnels, or anything like that, go to doneforyou.com/start, fill in the little form, book a call with me, and I will talk to you soon. All right, thanks. Bye.