TRANSCRIPT: Hey, this is Jason Drohn. So many of our clients use sales calls, whether it is a strategy session call or a consultative sales call, like for a coaching program or a mastermind program, or whether it is a high ticket digital product that they're selling. But at the end of the day, all of these folks, all of these creators are pitching services and they're trying to make a transition between the lead magnet and the website and the webinar to the sales call. So what they're doing is they're using some form of a consultative sales call pitch, which is what we're going to talk about in this clip. But the pitch, what we're going to see is actually just to schedule a strategy session call (ie. a consultative sales call). So the most important thing is just to paint the picture of what the call's going to be like. You know you sign up for a call, we're going to call you on the date and time that you pick. Now that call is going to be 45 minutes and please make sure there aren't any distractions. You're not in the car, you're not in the middle of the grocery store, which happens, surprisingly.
And we're going to get on the phone, we're going to talk about your business, we're going to talk about your life, we're going to talk about your love life, whatever it ends up being. If there's a good fit, I may extend an offer to work with us. And if not, then that's fine too. But either way, you're going to get value out of the call. Something like that. That's going to be the pitch, the offer. All right, so that consultative sales call pitch is crucial that you really need to language it correctly. When you're making the pitch, whether it is in a video sales letter or whether it is in a podcast or a video or a webinar, you need to language it very certainly, I guess. You need to, first of all, tell them what to do.
You need to tell them what to expect and then you need to tell them what is going to happen. One of the reasons this is so important is because you know people are always uncertain. And they're especially uncertain when they know they're about to be pitched and you know they're booking a call on a calendar somewhere, and they know that they're going to have to outlay time and energy and stuff into this call. So you need to keep them excited, you need to keep them fired up. One of the best ways to do that is just to make sure that they know that they're going to get value on the call. So pitching a strategy session, whether it is a video sales letter and you have a form that pops up underneath, whether it is a webinar and you are linking to a call booking page or whether you are doing it from a podcast, from a straight link.
Just make sure that you communicate effectively what is going to be on the call? What is the topic of the call? What are some of the deliverables of the call going to be, and then what to expect on the call? If you would like to learn how to set up one of these consultative sales call funnels, an automated webinar funnel, or a fully qualified lead VSL funnel, then click here to learn about our course Funnel Formula.
If you'd like to book a call with us and learn how we can put one of these sales funnels together for you, click here and fill out the short Action Plan form!