How To Generate E-commerce Sales Using Facebook Ads
On an average, more than 1.45 billion people log on to Facebook worldwide every single day! (Source)If you run an e-commerce business, you cannot ignore the importance of Facebook. It’s
Category
Optimization & Conversion
Act, Don’t Think: How Over Thinking Your Marketing Hurts You
Some of you deep thinkers, academics, and those who “have to think before you act” will hate us for this, but digital marketing is really about taking action rather than
Email Subscribers Not Converting Into Customers? Here’s What You Need To Do…
Converting email subscribers into paying customers is an uphill battle for a lot of reasons.First, people are drowning in a tidal wave of emails. Radicati Group’s study published in February 2017 revealed
How To Amplify Your Content Strategy (And Make It Interesting)
Are you wading through the morass of content on the Internet looking for information, tips, and insights on how to do content marketing better? Do you want to make sure
Email Marketing Tactics To Boost Audience Engagement
‘There is no formula for the perfect email. Authentic and honest messaging works.’Though this one line sums up the entire email marketing game, it requires a lot of effort to
Crucial Metrics To Measure When You Advertise In 2018
Paid advertising grew from $83 billion to $92.4 billion from 2016 to 2017.This single figure is more than sufficient to explain that businesses are not shy toward spending on paid
CRO: The 5-minute Guide To Conversion Rate Optimization
Conversion Rate Optimization, or CRO, is the missing link between driving customers to your website, and driving sales from the customers that actually visit your site.Sure, you might have stellar
Google Tag Manager Vs. Google Analytics: What’s The Difference?
Even though Google Tag Manager (GTM) has been around for quite some time, a lot of people still fail to understand it thoroughly. In fact, when it came into existence
How to Use Exit Intent Pop-ups to Skyrocket Your Email List and Generate More Leads
You've probably heard the debate about using pop-ups and slide-ins on your website. But before we delve into the how-to, let’s address two things you should never do.First, don't