Introduction: Write A Book To Get Clients
Welcome to today's episode, where we delve into the transformative power of writing a book to get continuity clients. While many experts will tell you that a text can elevate your brand and open doors to speaking engagements, the real gold lies in its ability to attract and retain clients. Let's explore how you can easily compile your existing work or create something new to publish a book that will serve as a magnet for continuity clients.
The Funnel Factor: A Case Study
Before diving into the mechanics, let's discuss a real-world example—my book, Funnel Factor. This 274-page book is a compilation of blog posts and materials on my website, Done For You. I revamped it using a fantastic tool called Scrivener, which we'll discuss shortly. The book now sells for $19.95 on my site and $29.95 on Amazon, serving as a valuable asset to attract continuity clients.
Section 1: The Scrivener Advantage
Why Choose Scrivener?
Scrivener is a robust authoring tool that allows you to compile your existing works into a single platform, be it blog posts or emails. With 14 years of writing, Scrivener has empowered me to repurpose my content to write a book to get clients.
How Scrivener Works
The software organizes your content into workbooks, making it easy to drag and drop material as you see fit. I've used Scrivener to manage all my email copy, blog posts, books, and sales copy, making the writing process more efficient and less time-consuming.
Section 2: Publishing Your Book on Kindle
The Kindle Direct Publishing (KDP) Platform
KDP is Amazon's one-stop-shop for all your publishing needs and is perfect for when. It's where you can manage your book listings and is incredibly user-friendly. Multiple books are listed here, including Funnel Factor and my upcoming Automated Webinar playbook.
Editing eBook Details on KDP
KDP allows you to set up all the necessary details for your book, from the title and author to the description and keywords. While keywords may not be crucial for the book, they are vital for your Amazon author profile, which often ranks high in Google searches.
Uploading Your eBook File
After filling in the details, the next step is to upload your eBook content. You can write your eBook in Word or Google Docs and then use Kindle Create to convert it into a Kindle-friendly format. Once uploaded, you can also preview how your book will look on a Kindle device.
Assigning ISBN and Pricing
KDP can assign an ISBN for you, or you can purchase your own. I recommend buying a pack of 10 ISBNs from Bowker, especially if you plan to write multiple books. Pricing for your eBook can vary, but it's essential to consider your goals when setting the price.
Section 3: The Strategic Importance of Having Your Book
Building Brand Loyalty
Writing a book to get continuity clients isn't just about the immediate sale. It's about leveraging Amazon's brand loyalty to build your own. Offering your book on Kindle Unlimited or allowing lending can also increase your book's reach.
The Perceived Value
The price you set for your book can also contribute to its perceived value. Whether you offer it for free to attract more readers or set a premium price to uphold your brand's value, the choice is yours.
Expanding Your Reach to Get Continuity Clients
Writing a book allows you to tap into ecosystems beyond your own, like Amazon, to generate awareness, cash flow, and, most importantly, continuity clients. So, if you haven't considered writing a book to get continuity clients, now is the time to start.
Thank you for joining today's episode. Special thanks to Jay Conner for his kind words. Until next time, happy writing and client-hunting!
If you have any questions, go to doneforyou.com/start, fill out the little application, and we will take care of you. And if you need anything at all, just let me know.
