How to create content that converts

If you are reading this, you must have already heard about Curately — our content curation software.

While it’s true that it’s a software built for content curation, you can do a lot more than just curate content with Curately.

With Curately, you can find your content sources, assemble your content by just dragging and dropping it into place, add finishing touches to your content, and then distribute.

Easy peasy, right?

Five different ways to use Curately

But there’s more you can do with Curately: Tools are only as good as you use them and Curately can do a lot more than what it’s intended to do.

Here are the different ways you can succeed with content marketing with Curately:

1. Content curation, obviously!

In a content curation adoption survey, it’s been found that 95% of marketers reveal that they’ve curated content in a six-month window. More than 85% of those businesses and marketers state that thought leadership is the primary reason for content curation.

It goes without saying that this was the primary reason why Curately was built:

to help you identify, organize, and curate content fast and easy.

It was built so that you spend much less time on content curation, systemize your content marketing strategy, and start generating traffic to your website (or funnels).

With all the content that you’ll also generate tons of goodwill and open up potential windows of opportunity for getting linked in return.

But that’s not enough, is it? So, it leads us to…

2. Content creator outreach

To succeed with content marketing, content isn’t enough today. You’d need to know, associate, and celebrate your relationships.

But isn’t that extra work? Yes, it is.

You can easily identify and create an entire database of people you’d like to know and network with to later help scale up your guest blogging opportunities, link building opportunities, and more.

One of the basic features within Curately is the ability to “locate and assemble” major publications, bloggers, influencers, and other content sources.

By doing that though, you aren’t just assembling and arranging content; you can also find out who publishes the content: bloggers, editors, writers, and publishers, and maintain a running rolodex of real people that you can network with.

When you assemble a piece of content that you want to include in your content curation, reach out to the blog, publication, or business that produced the content and let them know.

With Curately, all that work is now that much easier.

3. Research and outbound links

Doing a fair amount of research is usually a must before you write blog posts. The more research you do, the more depth your blog posts get and the more credible they are.

But the big question is this: How do you make sure you have the right kind of research available for all those topics you create blog posts on?

Normally, you can’t be too sure.

That’s where “reading” comes into play. Everyone who writes also reads, a lot. Now, while you read every day, you come across all sorts of research, studies, surveys, infographics on relevant topics, etc.

Curately is also a great way to locate all these sources of information, facts, and opinions made by others.

By using the same features within Curately, you can have a bookmarker, content organizer, and note-taking software — all rolled into one.

4. Create listicles and blog posts

Content curation is usually a dedicated effort to identify, arrange, and create for your readers to gain benefit from. When you do content curation and publish content, you normally aim for large pieces of content or huge lists of resources (on every conceivable topic).

Listicles or list-based blog posts are a popular post type and they are also the reason why Buzzfeed and the likes are popular.

List-type blog posts are easy for readers to consume and they look fantastic, any way you look at them.

With your basic content curation process in place — and helped by Curately — you can also create list-type blog posts much more easily than if you were to do it all as most folks do.

5. Curately, the content repurposing engine

You know that repurposing content is a legitimate way of using your brand assets and existing content to create other formats.

In fact, according to Kristen McCormick of ThriveHive, repurposing gives you a chance to redeem your old or non-performing content, provides more backlinking opportunities, diversifies your time or effort, and helps diversify your content.

For instance, a list-type blog post full of stats and data can become a great starting point for an infographic.

An opinionated blog post can also be good material for a video.

Instead of just using Curately for finding new content produced by others, you can also use it as a content repurposing engine.

Maintain a list of your own content inside Curately, mix and match your older content with newer pieces of content to create a new content piece altogether, collect and share old content in new blog posts when it makes sense, and much more.

Content marketing made simple with Curately

How do you plan to use Curately, our content curation software? We’ll be curious to know.

Are you ready to get started? Click here to see Curately in action.