Your website, right now, is doing one of two things…
It’s pulling potential customers and clients into your mix, creating authority and chemistry, selling your products and services to them, or…
It’s pushing your prospects away.
… and if you’re in the second camp – where your website and your content is pushing visitors away – then you’re in luck.
In this article, we’re going to break down the elements of successful content marketing, plus give you a resource that you can use to great speed up the process of writing for your website.
Why Content Matters
Your website is most likely split up into various parts… You have your products and your services – the things that get you paid.
You have your home page and static pages, like your about page, contact page and support page. Those pages are necessary pieces of giving your website and brand a presence.
And then, you have your blog.
Your blog is (and has always been) this thing that your not real sure what to do with… You know that it’s important because you read other people’s blog posts and you’ve heard about countless businesses launching from their blog, but when it comes time to write your own you’re not real sure what to do…
Let me simplify things for you a little bit.
At the end of the day, your blog isn’t about you… It’s about your audience.
So, if your audience, or the audience that you hope to build, is interested in something… It’s a worthwhile topic to write about as long as the focus is on solving a problem that they’re having!
Solving Problems
Most likely, you’re in business because you’ve discovered the solution to something ailing your audience.
After all, the great businesses and the highly trafficked websites all solve a problem. The problem can be big in nature, like learning how to start a business online or demonstrating how to build a nightstand from 2×4’s…
Or, they can be smaller in scope – assembling a bunch of cat videos to make your audience laugh…
There are a few ways to discover the problems that your audience has though:
- You ARE your audience, so the problems and solutions you discover are worthwhile to talk about
- You can survey your audience and ask them what they want more of...
- Or, you know someone who's IN your audience and you have experience that benefits them...
Most likely, you’re writing for a reason though, and the more you can help the more ‘bonded’ your audience feels to you.
Making The Transition
Taking this idea of solutions one step further, there’s only so much help that you can offer in a blog post or a content piece…
You can’t dig into their personal problem or answer questions specifically related to them, so you’re stuck speaking generally about an idea or a topic.
That’s where you tie in your product or service.
By making the transition between or your article or blog post INTO your product or service, you’ve effectively published your first content marketing piece!
And with that content marketing piece, you can send it out to your email list… You can drive Facebook ads or Youtube traffic to it… You can run Google Advertising to the page, link it to your sales letter, and get a steady stream of sales right off the bat!
There’s one last thing though…
Consistency
To build an audience around your brand, you need to be consistent.
97 out of 100 people won’t buy the first time they visit your site, which means you need to come up with different ways to bring them back. That might include additional front end offers or reports that they can download.
A much simpler path though, is to just post your next content marketing piece or your next blog post!
Every time you publish something, the bond between your audience and your brand becomes deeper and deeper. It allows them different looks at your products and services, and they soon start to realize that your SOLUTION will help them overcome a variety of challenges.
There’s no other way to express that than to publish new material, consistently!
Next Step
If content marketing and blogging is important to you, but you just don’t have time to sit down, do the research, and write blog posts from scratch…
There is a better way. Click here to watch the video.
