Today, we're going to talk about how to create automated webinars!
Automated webinars have revolutionized the way businesses interact with their audiences. These evergreen webinars offer the benefits of live sessions without requiring the host to be present each time. If you want to leverage this powerful marketing tool, you're in the right place. This guide will walk you through how to create automated webinars that engage and convert.
Step 1: Identify the Offer You're Going to Sell
What's the Offer at the End of the Road?
Before you dive into how to create automated webinars, it's essential to figure out the offer you plan to sell at the end. Is it a product, a service, or perhaps an exclusive membership? I know this will guide your webinar's content and ensure that it leads naturally into your sales pitch. Please look at your audience's pain points and how your offer solves them to make the transition seamless.
Step 2: Crafting the Perfect Marketing Hook
Finding Your Webinar's Unique Selling Proposition
You can brainstorm a compelling marketing hook to make your automated webinar stand out. You can use frequently asked questions from your audience as inspiration. Addressing common problems or misconceptions in your turn can make it resonate more with potential attendees. The theme should be an enticing preview of the value that you're about to deliver, compelling your audience to stick around for the entire session.
Step 3: Storyboarding Your Webinar
The Blueprint of How to Create Automated Webinars
Storyboarding is a crucial planning step in creating your automated webinar. It helps you outline all the segments of your webinar, ensuring a logical flow and aiding in slide creation later on. Include the following elements in your storyboard:
- Social Proof: Customer testimonials or case studies to build credibility.
- About You: Introduce yourself to establish authority.
- Problem Explanation: Clearly define the problem you will solve.
- Problem Education: Dive deeper into why this problem matters.
- The Solution: Could you showcase your offer as the solution?
- Pricing: Discuss the cost and payment options.
- Urgency: Could you create a sense of urgency to prompt action?
- Risk Reversal: Offer guarantees to mitigate perceived risks.
Step 4: Creating the Slide Deck
The Visual Element of How to Create Automated Webinars
You can use tools like Google Slides, Keynote, or PowerPoint for the slide deck. Ensure that your slides are clear and correspond to your created storyboard. Use visuals like images and videos to break up the text and make the content more engaging.
Step 5: Recording the Webinar
Capture Your Content Flawlessly
Software like Screenflow, Camtasia, or Zoom can be handy for recording your automated webinar. Please ensure you're in a quiet environment, and do a test run to ensure that audio and video are clear. If you're new to these platforms, each offers excellent tutorials on how to get the best out of your recording session.
Step 6: Automating the Webinar
Leveraging Technology for Evergreen Content
Once your recording is ready, the next step in creating automated webinars is to make them evergreen using platforms like EverWebinar.com or StealthSeminar. These services allow you to set the schedule, automate the chat to make the session interactive, and integrate various marketing tools for a comprehensive automated webinar experience.
Landing Pages and Conversion Optimization for Automated Webinars
Now, let's talk about the face of your automated webinars: the landing page. It's essential to have a landing page that's optimized for conversions. If you're using ClickFunnels, WordPress, or any other platform, please make sure to A/B test rigorously to maximize your ROI.
Step 7: The Follow-up Strategy (This Is One Of The Most Important Parts)
Post-Webinar Engagement
After your webinar has aired, it’s time for the follow-up. Design an email sequence to nurture leads and guide them further down the sales funnel. Personalize the emails based on user behavior during the webinar for better results. Don't forget to create social media posts to engage attendees and offer them additional value.
Pro-tip: A/B tests different types of follow-up content to see what resonates most with your audience.
Automated Webinar Replay Video: The Game-Changer
In our recent discussions, we've delved deep into automated webinars, promotional offers, and the various types of presentations you can host. Yesterday, we broke down the funnel structure for automated webinars and explored email strategies and essential equipment.
Today, let's get into the post-webinar actions you can take. You see, most people underestimate the importance of what happens after the automated webinars are over. But it's a goldmine for revenue. You can grab our comprehensive guide on this subject at Doneforyou.com/legendary.
A shocking fact: Up to 85% of your revenue could come from your automated webinar replay sequence alone. Yes, you read that right. If you ignore the replay sequence, you're essentially throwing money away. Gone are the days when the live event was the main show; now, it's all about the replay.
Automated Webinars Replay Strategies That Convert
In the automated webinar replay itself, you have an array of tactics to employ. Whether running a live webinar or an automated one, the recording will be available to your audience, but the method and timing can differ. Please keep an eye on your metrics; for a $97 product, you can expect about a 30% conversion rate, and adjust your expectations accordingly for higher-priced offerings.
The Power of the Six-Email Replay Sequence in Automated Webinars
Post-webinar, seize the opportunity to maximize sales with a six-email replay sequence. This targeted strategy has been fine-tuned for optimal results for our webinars and those we run for clients.
Day Zero
The first email directly links to the automated webinar replay without strings attached.
Day One
The next day, we resend the link. We want our audience to absorb the automated webinar content before moving forward.
Day Two and Three
Days two and three feature links to the automated webinar replay and the product's order form. Two CTA's, double the chance to convert.
Day Four and Five
By day four, we're focusing on the order form. It’s time to shift gears and begin introducing urgency into the equation.
Wrapping It Up
Automated webinars are a crucial part of your funnel, and optimizing every aspect, from emails to landing pages, can make a massive difference in your ROI. Always be testing, constantly be optimizing, and never underestimate the power of a well-planned post-webinar strategy.
That wraps up our deep dive into automated webinars. Stay tuned for more actionable insights!
Wrapping Up: Your Quick Checklist on How to Create Automated Webinars
- Identify your end-of-webinar offer.
- Craft a compelling marketing hook.
- Develop a detailed storyboard.
- Create an engaging slide deck.
- Record the webinar.
- Automate the webinar using specialized platforms.
- Implement a follow-up strategy.
By following these seven steps meticulously, you'll know exactly how to create automated webinars that educate and convert your audience into paying customers. Good luck!
