You’ve probably heard the debate about using pop-ups and slide-ins on your website. But before we delve into the how-to, let’s address two things you should never do.
- First, don’t manipulate visitors into signing up for your offers.
- Second, avoid confirming shaming—making people feel bad for not accepting your offer.
Now that we’ve covered that, let’s move on to effectively using pop-ups and slide-ins.
The Role of Pop-ups and Slide-ins in Your Sales Funnel
It would help if you generated leads to nurture them through your sales funnel until they convert into lifelong customers. Pop-ups, slide-ins, and landing pages are the tools that help in this initial lead capture. Then, your autoresponder sequences nurture these leads, setting the stage for conversion. But how will you get tips in the first place without using pop-ups or slide-ins?
Why Exit-Intent Pop-ups are a Game-Changer
Are you concerned about annoying your visitors or getting penalized by Google for intrusive pop-ups? Enter exit-intent pop-ups. These pop-ups utilize technology to sense when visitors are about to leave your site and present them with a timely and relevant offer.
The Most Used Exit-Intent Pop-Up Software
OptinMonster
- Pros:
- Wide range of popup types and templates
- Advanced targeting and segmentation options
- A/B testing and analytics
- Easy to use drag-and-drop editor
- Integrations with popular email marketing platforms
- Cons:
- It can be expensive for small businesses
- Some features can be overwhelming for beginners
Sumo
- Pros:
- Free plan with limited features
- Wide range of popup types and templates
- Easy-to-use interface
- Integrations with popular email marketing platforms
- Cons:
- Limited features on the free plan
- Some popups can be intrusive
Privy
- Pros:
- Wide range of popup types and templates
- Advanced targeting and segmentation options
- A/B testing and analytics
- Easy-to-use interface
- Integrations with popular email marketing platforms
- Cons:
- It can be expensive for small businesses
Picreel
- Pros:
- Wide range of popup types and templates
- Advanced targeting and segmentation options
- A/B testing and analytics
- Easy-to-use interface
- Integrations with popular email marketing platforms
- Cons:
- It can be expensive for small businesses
Hello Bar
- Pros:
- Free plan with limited features
- Easy-to-use interface
- Integrations with popular email marketing platforms
- Cons:
- Limited features on the free plan
- Not as many popup types as some other options
Email List Building with Exit-Intent Software
Exit-intent pop-ups are particularly useful for building your email list. As a visitor navigates away, a pop-up with a compelling lead magnet can capture their email. This sets the stage for future interactions and potential conversions. Using exit-intent software increases your lead generation and allows you to segment your audience based on their behavior, offering them highly targeted and timely content.
Implement Pop-ups Based on User Behavior: Scroll or Time Delay
Another effective tactic is to show the pop-ups or slide-ins after a specific scroll percentage or time delay. If someone scrolls 60% of your page or spends a minute on your site, you can assume they are engaged. This is the perfect time to make an offer through a pop-up or slide-in.
Leverage Page-Level Targeting for Contextual Offers
Modern lead generation tools allow for page-level targeting, meaning you can display specific pop-ups or slide-ins depending on the webpage your visitors are on. For example, if someone is looking at your pricing page, an exclusive one-day discount pop-up might be just the push they need to convert.
Capitalize on Intent-Driven Click Triggers
Click-triggered pop-ups and slide-ins only appear when a user clicks a specific link, button, or image. These are highly effective as they are purely intent-driven. Tools like Sumo and Sleeknote allow you to create sophisticated click-triggered forms that add to the user experience rather than detract from it.
How Effective Are Your Pop-ups and Slide-ins?
Pop-ups and slide-ins are valuable tools for lead generation and email list building, especially exit-intent pop-ups. They must be strategically implemented and carefully crafted to add value to the user experience.
If you’d like to learn more about funnels that work, sign up for our Funnel Factor report. Would you prefer a webinar instead? Check out our sales funnel webinar.
