We think its time to do two things – acknowledge some of the best slogans for marketing and otherwise, of all time, AND show you how to make them yourself! Slogans are an integral part of every business.
Without an effective slogan, effective marketing is impossible, to say the least.
Like slogans, product names are sometimes difficult to come up with…
Now, to the best slogans of all time…
There are many reasons why a slogan is an effective tool for marketing. Here are some of the basic and fundamental reasons why every business should have a slogan:
- You can carry it with you. Be it on a bag, your vehicle, t-shirt, whatever it is a slogan can be printed and used as a walking advertisement. The main benefit of this aspect is that you are marketing your business without any effort.
- A memorable slogan is like a good song. Most people don’t forget something catchy. If your slogan is catchy and memorable it will stick to people’s brains which is hard to wipe out. Your slogan helps people recognize your brand.
- It’s simple to create. I know most businesses and companies pay thousands of dollars to come up with a good slogan, but if you ask me, an hour worth of time is more than enough to come up with a great catchy slogan. Creativity and a little patience that’s all it requires, no money involved what so ever.
- Slogans are the best marketing tool in a marketer’s toolbox. It’s like an automatic tool that once you charge and let go, it does the rest provided that you have promoted your brand and product beforehand.
We all know the importance of slogan and I am sure most of you who run businesses or blogs already know the importance of it so I am not going to waste my time or yours by going into details.
One big thing though, a good marketing slogan makes Facebook Ads and other lead generation efforts easier because it’ll help people humanize your brand. Also, if a slogan re-inforces the main concept of a sales funnel, conversion goes way up!
Now, let’s get into the essence of this post. Here are the top 30 best slogans that we think are some of the best that have ever been created.
The list is in no order and as said earlier… These are our favorites and might not be yours.
Best Slogans Of All Time:
Just do it. – Nike
Think Small. – Volkswagen
Shave Time. Shave Money. – Dollar Shave Club”
A Diamond Is Forever – De Beers
Semper Fi – The U.S. Marine Corps
Think Different. – Apple
Got Milk? – California Milk Processor Board
Don’t be vague. Ask for Haig. – Haig Scotch Whiskey
When you got it, flaunt it. – Braniff Airlines
All the news that’s fit to print. – The New York Times
Let Your Fingers Do The Walking. – Yellow Pages
Wotalotigot! – Smarties
It takes a licking and keeps on ticking. – Timex
Where’s the beef? – Wendy’s
Have it your way. – Burger King
It is. Are you? – The Independent
M’m! M’m! Good! – Campbell Soup
The Citi Never Sleeps – Citi Bank
When it absoultely, positively has to be there overnight. – Federal Express
Hand built by robots. – Fiat Strada
When you care enough to send the very best. – Hallmark
I think, therefore IBM. – IBM
Grace… space… pace. – Jaguar
Advancement Through Technology – Audi
Imagination at Work. – General Electric
The quick picker upper. – Bounty
Capitalist Tool. – Forbes
Beanz meanz Heinz. – Heinz Baked Beans
Have a break. Have a Kit-Kat. – Kit Kat
When it rains, it pours! – Morton Salt
There it is, 25 best slogans that we think are the coolest. Are there any that are your personal favorites? We know that there are a couple out there that we haven’t included here since the list consists of only 25 slogans.
PRO TIP: If you'd like to jump on the phone with us and go over your slogan, or put together an action plan on how it fits into your overall marketing mix, click here!