Introduction
An automated webinar funnel is not just a buzzword; it's your ticket to scale your business effortlessly. This strategy gives you the power to sell high-ticket coaching, consulting, and complex products to a broader audience—without lifting a finger once it's set up. In this comprehensive guide, we'll dive deep into the mechanisms of an effective automated webinar funnel and share step-by-step instructions on building one that converts.
What Exactly Is an Automated Webinar Funnel?
Simply put, an automated webinar funnel is a sales journey mapped out digitally. This journey comprises strategically crafted web pages and emails funneling your prospective clients toward a prerecorded webinar—and eventually, to purchasing your high-ticket offerings.
The automated webinar funnel handles everything from registration to nurturing and post-webinar follow-ups. This seamless flow keeps your prospects engaged, informed, and ready to act.
Why Should You Leverage an Automated Webinar Funnel?
Scalability
With an automated webinar funnel, you can exponentially reach more potential clients, converting your effort into multiple revenue steam efficiency.
Time is money. Automated webinar funnels offer a ‘set and forget’ system that saves you time, letting you focus on what matters most.
Effectiveness
WhAutomated webinar funnels have proven extraordinarily effective when closing sales on high-ticket products or services, creating a High-Converting Automated Webinar Funnel: The Blueprint.
Crafting the Webinar Presentation
The cornerstone of your automated webinar funnel is the webinar presentation. This is your stage to share invaluable insights, showcase your expertise, and, most importantly, convert your audience into paying customers.
Designing the Webinar Landing Page
Your webinar landing page is the gateway to your automated webinar funnel. This page mustn’t be SEO-optimized and conversion-oriented to get people to take action.
Constructing the Webinar Registration Page
This is where your prospects commit. Your webinar registration page should be simple, user-friendly, and secure to ensure a smooth customer experience.
Engineering the Webinar Thank You Page
Post-registration, users are redirected to a thank-you page. This is an opportunity to set expectations and offer additional value in the form of resources or bonuses.
Crafting Webinar Emails: Confirmation, Reminder, and Follow-Up
The webinar emails form the backbone of your automated webinar funnel. A compelling confirmation email affirms their decision to register. Well-timed reminder emails ensure maximum attendance. Finally, a meticulously planned follow-up email series can nudge the non-committal toward a sale.
Pro Tips for a Stellar Automated Webinar Funnel
- Choose a topic aligned with your audience's pain points.
- Content is king—make your webinar presentation top-notch.
- SEO-optimize your webinar landing page.
- Keep the webinar registration process hassle-free.
- Implement powerful call-to-actions (CTAs) throughout the automated webinar funnel.
Conclusion
An automated webinar funnel isn't just a trend—it's the future for those aiming to scale their business in high-ticket coaching, consulting, or complex products. Follow this guide to build an automated webinar funnel that reaches a broader audience and converts them effectively.
[VideoTranscript]
Today, we will discuss putting together an automated webinar funnel.
I went to start this thing, and my computer rebooted, so I'm a couple of minutes late. And I got these weird notifications here, so let me clear this. All right, cool. So, I'm clearing those up. Today, we will talk about automated webinars: the webinar, basically an automated webinar sales funnel. We will do a deep dive into these sales funnels so that you can learn how to sell high-ticket coaching, high-ticket consulting, complex products, and anything above $1,000.
Just a little bit of housekeeping first if you are not on. Let's see. So first of all, presentation today, automated webinar funnel. It's four tricks to maximizing high ticket conversions. We will review all the pages you need in a computerized webinar funnel.
We will talk about the assets you need inside that funnel. We will talk about the email copy you need inside that funnel. We will also discuss how to put it together and some of the variations and calls to action. We are in for a pretty jam-packed ride as long as my computer doesn't stop and freeze, so there is that. This Mac was an absolute beast when I bought it. It has two cores and 32 gigabytes of RAM, and I bought it in 2013 or 2014. This thing is still my most dependable workhorse machine. And this is basically what it does. It just does live streams, codes videos, and does all that stuff. But for whatever reason, it's an issue right now.
All right, automated webinar funnel for tricks for maximizing high ticket conversions. I will share, so we're going to stop sharing the screen. I'm going to kick over into my iPad view. I'm going to drag my screen up. In this presentation, we will go through the entire automated webinar sales funnel from front to back and then pick it all apart.
We're going to talk about the assets that you need to go. To deploy one of these in your business. We will talk about what it sells and how you can generate revenue. And then we're going to go through and talk about all the pieces and then pieces and parts and some of the intricacies and variations of it.
Webinar Sales Funnel
A computerized webinar sales funnel is best used predominantly for coaching and consulting in this automated webinar funnel. All in all, coaching and consulting are where these webinar sales funnels are most typically deployed. Often, with digital products, there's a slightly different route. Sometimes, you end up having a $1,000.00 product here, a $2,000.00 product, or a $3,500.00 -product, but not so much anymore.
For the most part, digital products, at least, go through an upsell funnel. And they did previously, but back probably ten years ago when Frank Kern and Ryan Deiss and all of them, they were heavy into the digital product game, mass control and all of those kinds of things, most people kind of just started with a webinar and then sold into their high ticket thing.
For the most part, when you have a digital product, you sell up into the high-ticket product instead of starting with a webinar and then going down. So often, these automated webinar funnels are more for consulting and coaching, where the pitch, the call to action, is signing up for a strategy session or an action plan call.
Coaching and consulting are the way to go there. Digital products over a thousand dollars, you can lead right into. If you're selling something over a thousand bucks, you can sell it on an automated webinar. And any more complex service. It is more complicated, which means more cost customization is needed for them to understand the value you provide and the value you bring.
It's not the perfect example, but a good example is window installation. But a company can have a webinar about the benefits of new windows, schedule consults, and then the consult is going and seeing how many windows you need, what sizes you need, blah, blah, blah, proposing, and so on.
Another is anything internet marketing-related, like sales funnels, Facebook ads, affiliate marketing, or whatever, because there is so much... There's so much customization that every business needs to be addressed. Every business model needs to be addressed. The way the offers end up being structured in the sales funnel is all custom, so often this webinar... Anything, a webinar or leading to a strategy session, is a lot more potent of a pitch than a webinar leading to an add-to-cart that then has a very generic message that isn't customized.
That's really where webinars work well. And as you can see from a general format standpoint, we have traffic here, and then traffic goes into, this is all the front-end stuff. And from there, there's the front end, which goes into the webinar. The webinar is the asset, the sales copy, the thing that makes the pitch, and then it goes into the sale, and then it goes into fulfillment. Fulfillment.
Now, the core pieces you need to pull off an automated webinar sales funnel. So, the webinar's first and most critical piece is the webinar presentation itself. Now, there are three different ways that you can kind of.
The webinar presentation follows a particular format like ours. We ended up introducing the subject matter expert, our clients ourselves. And then, we ask a couple of questions to get everybody engaged. And then there's always a content piece, so the content piece is three secrets, five secrets, three things, five steps, or whatever. It's meant to evoke an aha moment in the prospect's, the viewer's mind.
And then it ends up, you transition into the pitch, and the rise ends up moving through, getting them into the sales process, whether it's an add-to-cart button or a strategy session. The webinar presentation is the most crucial piece, but there are three ways to do the webinar.
From a webinar standpoint, you can do it live. And so many Zoom. Now, we have all the Zoom live presentations. So you can do it live and schedule it out a little bit. So you can schedule it. Let's say today's Monday. You can design it for Thursday at 9:00 p.m. Eastern so people can sign up for it, and then they can attend the webinar. The problem is for you to do life, you also need your distribution. It would be best if you had your email list, following, or vested community that values or will show up. That gives a damn about you.
That's the problem with living in a paid traffic sense. Because what happens is if you push too far out and you don't have a community that kind of keys into your message, nobody will show up, which is fine if you don't mind. But if nobody shows up, why does it live? Why not do auautomationDo? Do you know what I mean? So the second way is you can do automated. With auautomationwhat we like to do is just in time.
What we used to like to do is just in time. So basically, your automated webinar was with you every day at 3:00 p.m. Eastern, and your webinar went live. So everybody who signed up today jumped on the 3:00 p.m. Eastern webinar, they attended the webinar, and then they took the call to action, and then you got sales calls and sales and all that stuff booked every day.
Then, it transitioned two years ago and went just in time. So, just in time, the webinar starts every 15 or 60 minutes. The just-in-time webinar, basically what ended up happening, was if you went live, then your attendance was typically about 35% for life. For automated, it jumped to about 45% typically if it was same-day automated. If it was just in time, it went to 55%. So, just in time means you register now, and then in 15 minutes, the webinar starts, so it was great. 55% is much more than 35%, so that's fantastic. The problem is you're still dropping 45% off right here, so there's 45% who aren't doing anything.
What we've been doing lately is literally on demand. On-demand has been what we've been setting up now on order. It is somebody who comes in, hits paid traffic, jumps into a free report, or goes straight to a webinar registration page and then gets immediately kicked into the video. It's a, it's an on-demand webinar replay, and then they go through the call to action.
The thing about the on-demand webinars is they have 100 percent attendance because you didn't give them a choice. They sign up, they hit the webinar, they hit the webinar replay, and then they're emailed a link for that webinar replay. You do see some drop-off because there are people who come back, but many more people watch all the way through and make it to the call to action, which puts them into the fulfillment section.
The webinar presentation, three ways to do it. Live, automated, or just in time, or on-demand. In terms of the tools we like... So live, we're old-fashioned, go to a webinar for life. There's another tool that we like. It's Jetwebinar. Super nice. An automated webinar is Jetwebinar or EverWebinar, although we haven't been using EverWebinar all that much lately because we've been doing on-demand and on-demand pages.
You don't need any fancy webinar tools or software for on-demand. It's a webinar registration page, a webinar room page, and a webinar replay page. And the videos kick on whenever somebody starts. You can also do the just-in-time webinars without software. It's just a timed button. So basically, when the button counts down 15 minutes or 60 minutes, it kicks over to the next page, and the next page is programmed to start live.
So there are lots of ways to do it here. Now, the lead magnet is the other piece of this puzzle. So, we always employ a lead interest in our sales funnels because people are generally immediate gratification-oriented. They want to be able to download something, page through something, see if you're full of shit, or know if they're good at investing time with you.
A lead magnet is a great way to do it. And a lead magnet, I think we've done a couple of dailies on lead magnets, but a lead magnet can be a report; it can be a checklist, can be a one-pager, can be a download, a flowchart, or whatever. It can be a video. But typically, we've found videos perform worse than a PDF-based lead magnet. It depends on the market you're in. But lead magnet works, too.
Now, the next piece of this process is the pages of it. Does anybody have any questions so far? If you can let me know in the chatbox, that would be fantastic because many people are watching. Okay, cool. All right, so if you've got questions, fill them in the chat there. That would be lovely, so the core pages of the automated webinar funnel.
You have your lead magnet lander and your lead magnet confirmation page. So basically, you have your lead magnet here, which kicks over into a lead magnet confirmation. And how we do them is step one, step two. So, this is a trick that I learned back from the old-school direct response days.
When you do step one step two on a confirmation page, about 60 percent of people do both. They download the lead magnet, register for the webinar, watch the video, and buy the thing you want them to buy if it's linked directly to a sales page.
We do step one step two on all of our confirmations unless there isn't a step two. There usually is. Step two could be signing up for a survey even if you're not necessarily selling something. But from there, they get kicked over into the webinar registration, which is right there. And then the webinar room, replay. The webinar room and webinar replay fall out of that.
Here, you have a webinar room, and then you have the replay, and those are used in the email sequences. Both move people into the call to action, which goes into fulfillment. The last one is a strategy session scheduling page. That's if you are having. You're getting them to schedule a strategy session, then you want to move them into, "Hey, fill out this form." And it might be an application, it might be a straight-up form. It might be a calendar link. It's really up to you what your process is.
Generally, I kick this back into a CRM so that we can run marketing automation based on whether they scheduled or didn't schedule or whatever. So, your email copy to pull this all off. Now, this is where the magic happens in terms of marketing automation. So it would be best to have a lead magnet fulfillment sequence, and that is when they.
Generally, this email is right here. It's just one. Sometimes, it's two emails, saying, "Thanks much for downloading the lead magnet. Here's the link. In the next couple of days, we have a lot more coming for you, a lot more to share," whatever. And then that "lot more to share" is the webinar registration or promo sequence, which gets them to sign up for the webinar. Once they sign up for the webinar, they kick over into... I'm just going to change to a highlighter here... The webinar replay sequence.
Inside the webinar replay sequence, that's right there. So the webinar replay sequence says, "Hey, thanks so much for signing up for the webinar," blah, blah. "You missed a great show. Here's your link in case you want to watch it again. Here's your link in case you didn't watch it the first time." And this webinar replay sequence can be really. It can be cut up in a lot of different ways.
You can have the webinar, the emails that go out for when somebody watches the webinar or the emails that go out for when somebody doesn't watch the webinar, or they attend or don't attend or leave early, or whatever. So you can cut this replay sequence into four or five variations if it suits you. To do that, you need to have some severe traffic going through. Because if it's just one or two sequences, emails a day, you're better off driving them all into a replay.
But if you have three or four hundred people signed up for your webinar every single day, it makes sense to kill them off and end the time pulling them off. Then you're going to see results from it. Otherwise, you're not. If you have 20 registrations a day, you do not see the results you're hoping for by spending all the extra time and rewriting all the sequences, setting up the automation and the triggers, and all that other stuff.
The last one is the strategy session promo sequence. It's not shown here, but when somebody goes through the webinar, they go through it, and then the call to action is to book a sales call. Then, we send them emails. After they go through the webinar replay but don't do anything, we send them emails to book into the strategy session. So that's a typical scenario.
This ends up being about 30 days' worth of content if they get all the emails. If they don't get all the emails, which you hope they don't because that means they're not moving through, it ends up being about three days. So, it can go as long or as short as needed. Now, there are several ways to frame up this automated webinar sequence. So, the first is you have Facebook traffic. This is an expanded architecture, meaning the computerized webinar is the first. It's the first chunk of the promo. But understanding that, you know, 95 92 percent of people are not going to take the offer on the automated webinar, we're going to try to peel off additional sales.
This automated webinar chunk, this piece at the top, is all the same right here, but what happens afterward is slightly different. If they don't take action on our offer right there, then what we want to do is we want to send them a couple more emails and then go into a features and benefits VSL.
What that is, it's just a sales video where you play up the features and benefits because this chunk, the automated webinar funnel, is very emotionally charged. Often, it doesn't necessarily fit all the logical buttons and logical cues that a computerized webinar sales funnel needs to hit to make the sale. What we do is we kind of switch gears a little bit, and when we talk about features and benefits, it gets into the logical side. Usually, it'll trigger the rational side.
What we want to do is we want to peel off a couple more sales into fulfillment. And if they don't do anything there, we send more emails. We send them to an objection VSL. The protests VSL is three, five, or eight questions people ask before buying. You probably already know this because of your... I'm just being around on the webinar registration.
If you run live webinars, then you know what they are. If you've been on sales calls, you know the objections. Also, if you do any chat or anything, last Friday, we did a chatbot live stream. So, if you chat, you also know what their objections are. You have an idea of what they are, at least.
So then you object to VSL, and if they still don't buy, email copy into the next offer, promo affiliate offer, whatever. So, this takes the automated webinar funnel into about a 45-day affair. And it's quite a bit more work because you have your VSLs and a bunch more email copy and automation, but it works out nicely.
Another variation is a strategy session with a book and a course down sale. So what we're doing here is high ticket coaching consulting, low ticket book course. So you either want the help, and if you do, that's awesome. And if you don't, there's a course or a book that is hands-off from a vendor standpoint. It's hands-off, but you can still become a buyer, and you can upsell into the coaching or consulting service or whatever you want.
So we've done this quite a few times with our clients, but it is... Let me go back to yellow here. So we have our paid traffic upfront and go into a free report webinar registration, all the same. The strategy session pitch is the pitch. You peel off your buyers and your clients from that strategy session. But those who don't, those who don't schedule, they don't want the help, they don't want the coaching, they don't want the consulting, whatever. Then what we do is we send them into a... I think I just deactivated my stream here. There we go. All right, there we go. Good. Perfect.
So those people who don't bite on the sales call. Then they end up getting down sold into our free plus shipping book sales offer, and then a course upsell. And if no action is taken there, they go into an affiliate or JV promo. So there are lots of ways to go about that way. And I think that's... Yeah, that's it for this variation presentation. So, there are many ways to work through the automated webinar sales funnel.
The most important thing is, first of all, you have your sales copy created, your automated webinar, and your webinar sales copy, and you figure out what will work from your demographic standpoint. This means that whether it's live, mechanical, or on-demand, it is more about who you're selling to than anything else. Like I said, if you're doing live, you should do it to your list, an affiliate list, or some... The prospects need to have a vested interest in somebody doing the webinar for them to attend live. If they don't, then automated is your best bet.
And if automation at a particular time is beneficial, like the BizOp scene, the BizOp scene typically automated at 9:00 p.m. Eastern has always been the absolute best way to sell BizOp products. However, it can be whenever right now because nobody is in an office. At the same time, your business development scene will be working hours. So, noon is typically great from a business development standpoint and an automated perspective. If you have a bustling market, contractors, CEOs, and on-demand, right away typically work even better. So you have to consider that. Who am I marketing to? That will tell you when and whether it should be live, automated, or on-demand.
The following piece is setting up your architecture, sales funnel, and pages. As I said, you don't necessarily need a significant bit of software, but having your lead magnet lander is a very high conversion; you can split-test them and do all that. And then your webinar registration page. Those are the two primary pages where all your traffic will come through. They need to be super on point, with tesplit-testedeadlines, split pushed buttons, the whole deal. And then, you want to ensure your email copy has a full complement of email copies created. So, we have these four email sequences that are the most important.
You can throw in any of the additional offers if you want. You can throw in a book down-sell or a course down-sell in this mix when you peel off your buyers on the top side. That is the webinar funnel, or how we think of and build webinar sales funnels.
So many questions over in the chatbox; let me know. I'm going to flip this thing back over to... All right, so all right. Now. Perfect. So, first of all, thank you. Well, last of all, thank you so much for joining me for today's presentation. I went a little bit longer because of the snafu in the beginning. Tomorrow, we're going to talk about fully qualified lead sales funnels. So it will be the same format, only it will be all about generating fully qualified leads from a sales video instead of kicking them through an automated funnel.
So, my thinking is this week is going to be sales funnels. Next week will be startups like creating businesses, creating digital products and services, finding your passion, and everything else. But this week, we will talk exceptionally about selling everything. So that's the idea.
If you need anything at all, go sign up for an action plan call at doneforyou.com/start and make sure that if you have any questions, go to doneforyour.com/gsd, enter those questions, and then we'll try to fit them into a future episode. And we will be back tomorrow morning with fully qualified lead sales funnels.
For how to build a funnel, click here!
