As a coach, choosing a suitable coaching program model is crucial for your business growth and client satisfaction. Whether you’re just starting or looking to scale, understanding these five different coaching program structures can help you maximize your impact and income. Explore each model and find the best fit for your coaching business.

1. One-on-One Coaching: The Traditional Approach

One-on-one coaching remains the most famous coaching program model. It’s straightforward: you coach individual clients directly. This model offers:

  • Personalized attention for clients
  • Deep, focused work on specific challenges
  • Flexibility in scheduling and program structure

However, one-on-one coaching has limitations. Most coaches max out at 15-25 clients before becoming overwhelmed. If you charge $1,500 monthly per client, you’ll hit an income ceiling quickly. You’ll need to raise your rates significantly or explore other coaching program models to grow beyond this.

2. Assisted One-on-One Coaching: Leveraging Course Content

Assisted one-on-one coaching combines personal attention with pre-created course content. Here’s how it works:

  • Clients access a course (either all at once or drip-fed)
  • You provide regular check-ins (weekly, bi-weekly, or monthly)
  • Coaching calls focus on applying course material to the client’s situation

This coaching program model saves you from repeating the same information to multiple clients. Instead, you customize the application of your course material, making your time more efficient while still providing personalized support.

3. Assisted Group Coaching: Balancing Personalization and Scale

Assisted group coaching takes the previous model a step further:

  • Provide a course as the foundation
  • Conduct group coaching calls (ideal for 8-12 people per group)
  • Create multiple cohorts to increase your client base

This model allows you to maximize revenue while minimizing one-on-one time. It also adds the benefit of peer learning and support within the group. Be cautious not to exceed 12 people per group, as the dynamic can suffer with more significant numbers.

4. High-End Products with Support: Minimizing Direct Coaching

For coaches looking to scale significantly, consider creating high-end products with minimal direct coaching:

  • Develop comprehensive, self-paced courses
  • Offer email or chat support
  • Optionally, provide group support or employ assistant coaches

This coaching program model frees you from constant one-on-one obligations while ensuring clients receive support. It’s an excellent way to increase your impact without proportionally increasing your time investment.

5. Masterminds: The Premium Coaching Experience

Masterminds represent the highest tier of coaching programs, often priced between $10,000 to $100,000 or more. Key features include:

  • Curated groups of high-achieving individuals
  • The value derived from both you and peer interactions
  • You serve as a connector and facilitator

As a mastermind, your role shifts from direct coaching to curating a robust network and facilitating valuable connections. This model can lead to significant business opportunities and long-lasting relationships for you and your clients.

Choosing the Right Coaching Program Model for You

When selecting a coaching program model, consider the following:

  1. Your income goals
  2. The level of personal involvement you desire
  3. The nature of your coaching niche
  4. Your target audience’s needs and preferences

Remember, each model requires a specific sales funnel and marketing approach. As you evolve your coaching business, you may find that a combination of these models works best for you.

Implementing Your Chosen Coaching Program

Once you’ve identified the suitable coaching program model, it’s time to build the infrastructure to support it. This includes:

If you need assistance setting up your chosen coaching program model, consider seeking expert help. A well-structured coaching program can dramatically increase your impact and income, allowing you to serve more clients effectively while growing your business.

Remember, the best coaching program aligns with your strengths, serves your clients effectively, and supports your business goals. By understanding these five models, you can make an informed decision and take your coaching business to the next level.

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