Today is going to be a short session about how to sell digital products. Wednesdays are typically my Get Shit Done days, which means I don’t necessarily have calls, that many calls, scheduled. Usually, I try not to have any calls scheduled. If there is one day that I can be assured that I’m going to be able to actually get something done, then it’s usually Wednesday. Very simply, I have a to-do list as long as the day is, so life seems to be a little bit short.
What we’re going to talk about today is, let’s see, we’re going to riff off of a blog post, which has been getting ranked really, really well. The blog post is 10 Ways to Promote a Digital Product.
What I wanted to do is walk through some ways that you can promote your stuff. Whether it’s digital products, digital downloads, or coaching offers, or consulting, or whatever. If you have any questions, go ahead in the chatbox. Let me know. Hopefully, this thing works.
Basically, what we want to do is we want to give you some strategies to grow your following. Whether it’s social media, whether it’s whatever, and open your mind to some things that maybe you haven’t necessarily thought of or heard of. In Erie, Pennsylvania here, very few people actually know what affiliate marketing is.
They don’t understand that you can sell digital products or digital downloads that are owned by someone else. Then make a commission on it. Nor do they understand that you can have other affiliates promote your shit. They get paid for it, which means you basically hand off the marketing or whatever. It is what you’re doing to somebody else, another marketing team, another person, a freelancer, and affiliates. There is an entire subculture of internet marketers who are affiliates and that’s how they make money. They make money by basically promoting your stuff.
Now, this is where I started, well, not where I started. I started blogging years ago, writing some stuff for a blog. I was trying to figure out how to make money and then how to get traffic. All of those things that we do when we start online. I’m trying to figure out how to make money, how to get traffic, and I stumbled on this thing called affiliate marketing.
Basically, what affiliate marketing is, is rather than post banner ads and stuff to your website, you sell digital products and digital downloads from other vendors, through a platform like Clickbank. If that thing, let’s say it’s $40 and they pay a 50% commission, then you make $20.
Now the world’s most popular affiliate program is Amazon’s affiliate program. You can post any link from Amazon on social media for your friends. A commission will pe paid if they buy from your post. Now with Amazon is a 24-hour cookie. That 24-hour window, if somebody clicks your link, they have 24 hours to buy and then you get credit. But you get paid for everything that they do.
If they buy the hand sanitizer that you linked to and then buy the blankets, toilet paper, food, pantry staff, and the supplements, whatever, you get paid a percentage of all of it. If the total purchase of that is, let’s say, 500 bucks and you’re in a 10% tier, then you’re making $50 for affiliate commissions. That is paid to you next month or whenever the next affiliate payout is. It’s kind of this weird subculture that is internet marketing.
The very first money that I made years and years and years ago as an affiliate was at an event called Traffic and Conversion Summit. I sold my first Audible ebook or audiobook and it was two bucks or $3. I think that was my commission payout. But it was on a free trial and still to this day, Audible has an affiliate program. If you sign up for the free trial or you can promote the free trial and if somebody signs up, you make a couple of bucks.
It was when the last Hunger Games book came out, Mockingjay. I had a little review of it on a website. People were clicking through and then go and listen to the audiobook and they were starting their Audible subscription. That’s how I was making money there.
Then I started promoting. Amazon had a wireless bounty, a wireless cell phone program where they were a reseller for Verizon and AT&T and stuff. They were paying $65 per cell phone plan that you help sell. I was promoting that. I think I was making two or three grand a month just promoting that, so Amazon will pay it every month. That’s kind of this weird subculture that is affiliate marketing. Now that’s me making money as an affiliate.
The other side of that coin is if you sell digital products, digital downloads, or a service, then I can create an affiliate program and I can invite other people to market for me. Now this affiliate program, it’s super lucrative for you because you don’t have to deal with the marketing. Ad spend, no more. All that fulfillment weird stuff, no more. Marketing team, no more. It is a beautiful thing to have an affiliate army because you’re paying somebody else per sale or per lead like a CPA cost.
The problem is, is activating that affiliate army is hard because there are so many people out there who have these affiliate programs and there are programs you’ve never even heard of. There are private affiliate programs. There are networks like ClickBank. Commission Junction is another one, cj.com. There are so many of them and they’ve moved and traded hands and everything else. But if you want to set up or try to figure out how to put together an affiliate program, just let me know. I’ve got a doneforyou.com signup.
I just wanted to talk about this thing called affiliate marketing because it’s a great way to offload your marketing and not have to necessarily spend ad budget, but it’s very difficult to activate. It takes a lot of nurturing. It takes a lot of affiliate management, all of that stuff, which is challenging because these people, they’re representing your brand. So if you’re okay with somebody representing your brand, who you don’t have direct, literally direct control over, that’s okay.
If you need direct control over somebody who is representing your brand, let’s say, somebody, a college or university or some big multimillion-dollar, multinational company, it’s difficult to offload that onto affiliates without a very, very structured affiliate program. So just some thoughts.
Another way is live multimedia content. These kinds of videos, super, super big, live streaming, any kind of video is really hot. We don’t roll out any ad campaigns that aren’t video-based now. Usually, if we roll out an image-based campaign as a retargeted campaign, every sales offer needs to have video involved.
I was reading a metric the other day, it was like the average buyer, consumer, or business, the average person who buys something online watches 30 minutes of video before they actually make the buying decision from the company. It might not necessarily be sales-related, but it might be marketing or just engagement videos or whatever, but they watch about 30 minutes of video before they actually pull the trigger, which is crazy.
Podcasting is the other one. It’s another nice way of selling your digital products and services out there. If you have a blog, like a WordPress blog, there are plugins. Blubrry PowerPress I think is the name of it. But you can basically take an MP3 file that is posted to your blog posts and then syndicate it out to iTunes and Google Play and Spotify and all of the other podcast repositories.
One of the things we’re going to talk about in a future live stream like this is how we use this video content. My workflow for this kind of content is we record the video. The video will be transcribed and then we basically post it to the website. We post it to all the social media sites, YouTube, Facebook, whatever. Live streams kind of take care of a lot of that. Then we upload it to Amazon S3 and then syndicate it out to the podcast sites. So this one video really helps create content on eight different platforms and all of it reinforces each other so that ends up being pretty powerful.
Let’s see, crowdfunding, co-marketing, free samples, landing pages, blogger reviews are some of the other ways. A couple that I want to touch on.
The first is basically in selling digital products and digital downloads. The earlier you can attract somebody into your wheelhouse, the better. You can build an email list by giving away something for free. It may be a lead magnet or a PDF or some checklist or whatever. I actually have one of these I just created a video on yesterday. I actually have to reshoot today, but make sure the camera doesn’t go all weird.
Basically, it’s a sales funnel development build map. Probably you’re going to see this video coming out here. It is going to be a video that promotes going to this landing page, downloads the build map. The building map is going to kick them into the rest of our automated sales funnels depending on how many answer questions and stuff. That’s one way of generating leads that then we put it into our email list. We can cultivate through email so that they can ultimately move in the direction of jumping on a sales call or whatever when they get there. That’s one way of doing it.
For other clients, coaching clients, we’ll give away a lead magnet or some sort of a checklist or flowchart or something like that and then move them down that rabbit hole of purchasing something eventually.
Software is another great one to do. We have used free trials for our software for years and years and years to basically to get people into the silo that is an internet marketing and some of the things that we’ve done. It’s another way of doing it. If you can engage somebody and raise their awareness early enough and then cultivate them and nurture them and everything else, then it ends up really working for your business.
Now, this is a long-range thing. Right now in today’s economy, marketing is a long play. It’s very rare that you get somebody who is basically starting. They’re just becoming aware of you and your brand. They are just becoming aware of your marketing message. They’re a buyer a couple of hours later, a couple of days later, especially when your ticket price is pretty high.
I mean, even the sales process takes days and weeks, sometimes months once they actually raise their hand and say, “Yes, I’m ready to buy.” The bigger the deal, the longer it takes. Do you know what I mean? If it is a $7 free report… Not $7 free report. If it’s a $7 report or $7 book or a 19.95 paperback or a free-plus-shipping offer or something low-end that is information-based, then oftentimes you can kind of march them through a sales funnel a little bit quicker by selling that front-end thing quickly. But if you’re moving directly into a higher ticket of $10,000, $5,000, $2,000 offer, then typically it’s going to take a little bit of time to warm them up to make that purchase from you.
It is common sense, right? If you have something that you’re selling, whether it’s a high-ticket service or a low-end thing, you just have to keep in mind how long it’s going to take for somebody to make that buying decision and literally look at your history. How long have you been selling that thing? Does it normally take three weeks? Well, if it normally takes three weeks, it’s still going to normally take three weeks. All that’s changing from a marketing front is how you’re attracting people into your sales funnel. Do you know what I mean?
Let’s see. With that, I think I’ve pretty much-covered everything in this little blog post, landing pages. Oh, landing pages I want to talk about.
So landing pages. One of the things that we’ve been doing a lot of lately is really just advertorials and using blog posts as landing pages and moving them into a sales cycle. A lot of our cold traffic, like somebody, sees the videos and they click an ad and then they go to a blog post to read the blog post and then they click that blog post and then go off to a sales page.
Well-done landing pages and well-done advertorials actually increase the conversion of that offer. Sometimes by as much as double, 50% or 100%. It ends up being double. If your offering normally converts at 2%, a well-written advertorial will make that offer convert at 4%. Its is kind of crazy because it’s a step in-between, but we talked about this yesterday.
A well-written advertorial is going to be a bridge into your offer. It makes a lot of sense when you think about it. If somebody is seeing your ad in Google and then they’re scrolling, then they click the ad and then they go right to the sales video or the sales page, they’re not sufficiently broken out of the train of thought that they were in when they were looking at all the coronas virus shit and the schools closing and all of that stuff. They haven’t been sufficiently snapped out of it.
If they click the ad, they get moved over to a blog post or some sort of an advertorial. The advertorial needs to be written well. It needs to be professionally copywritten, good images, all that stuff, do pattern interrupts and psychological buying triggers. All that other stuff and then from there they click a button. It moves them off to the sales page. The bridge will do nothing but help the conversions on the sales page.
It’s one of the things that you always see professional media buyers use. Very few of the lower-end paid traffic guys to use blog posts, use advertorials the way they should. Everybody who’s spending $10,000 or more a day in advertising uses these kinds of advertorials. In the lower end, $5, $10, $100 and $200 a day, they do not. But that’s only if you’re going for a sale, typically.
If you’re going to lead gen, then just send them right to lead gen and get it over with. You might need to work through a survey or a chatbot or something else, depending on the market. But if you’re just straight-up generating leads, then just go right to a lead generation lander.
With that, I think we’re pretty much through this. We just talked about six or so ways you could start generating traffic and clients on-demand to your offers, your services and everything else.
If you would like to talk to my team, set up an action plan call, go to doneforyou.com/start, fill out the little form, book a time on the calendar and I will talk to you soon. If you need anything, just reach out on whatever platform you’re on or just go to Done For You, hit the little chat icon and we’ll be there. I’ll talk to you soon, all right? Thanks. Bye.