Building an email list is both highly profitable, and one of the only assets that you’ll ever have in an online, digitally-driven business.
What your list does is insulate you from a lot of the changes that happen online, from ad networks not playing nice to Google deciding to update and algorithm and stop sending all that traffic to you.
By learning how to get folks to raise their hands and say, “I want to learn more from you,” you’re adopting one of the most tried and true business building strategies online, and you can market to them anytime you like!
Take a few minutes and really go through these 5 insights. They’ll be key in really scaling your business.
1: 6 Steps to Your First 100 Email Subscribers (The Easy Way)
If you want to maximize your business’ profit, there’s one thing you need to know: email marketing has a return on investment (ROI) that beats any alternative—by a lot. I mention it fairly often, so you might already know that. But then why haven’t you started?
2: 13 Tantalizing Incentives that Will Build Your Email List
Need a quick way to entice someone to join your email list or register for your website? Give away something for free. By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses.
3: How to Use the Word “Free” in Your Marketing Without Losing Credibility
Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when it’s overused or used incorrectly, it can ruin your marketing efforts. Here’s how to use the word free for conversion power, marketing advantage, and increased revenue.
4: 10 Design Principles That Will Increase Your Email Newsletter Conversions
Seven years ago, Seth Godin introduced a groundbreaking, yet startlingly obvious concept called “permission marketing.” “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Nowhere is this concept more apparent than in email marketing.
5: 7 Insightful Questions to Boost Your Conversions
Do you struggle with writing features and benefits? Things that are really telling about what you’re offering or what you want someone to opt-in for? Here’s your inspiration, in the form of questions that you should be asking yourself…