The Dilemma of Low-Ticket Offers: Volume vs. Value
The Pitfalls of Low-Ticket Products
Low-ticket offers like cheap courses, reports, or newsletters are great as introductory offers. However, they require a significant volume to scale, especially when you’re just starting. The book is often directly related to your ad spend, making it a challenging route for those with limited budgets.
The Advantage of High-Ticket Sales And Offers
High-ticket offers are the game-changers in this scenario. Even if only three out of 100 buyers opt for your $2,500/month coaching program, that’s $7,500/month in revenue. This allows you to reinvest in more traffic and attract even more high-ticket clients.
Strategies to Sell High-Ticket Offers: Two Approaches
1. Ascending from Low to High
The first strategy involves selling a low-priced product and then upselling the customer through a sales funnel to a more expensive offer. Experts like Russell Brunson and Grant Cardone commonly use this approach.
2. Descending from High to Low
The alternative is to start with your most expensive offer, usually through a webinar, and then down-sell to those who don’t bite. This approach works well for those with a strong brand presence but may be challenging for startups. High-ticket sales are the quickest way to make money online.
The Power of Strategy Sessions in High-Ticket Sales
Strategy sessions or sales calls are crucial when selling high-ticket offers. These calls usually last 15 to 30 minutes and follow a simple structure: establish rapport, ask questions, and pitch your proposal. The goal is to understand the client’s needs and demonstrate how your high-ticket offer can provide the solution they’re looking for.
Types of High-Ticket Offers: The Sky’s the Limit
1. One-on-One Coaching or Consulting
The most straightforward high-ticket offer is a one-on-one coaching or consulting arrangement. In this arrangement, you work closely with the client to achieve specific milestones or results. These offers usually require a high-ticket salesperson or ‘setter / closer’ combination.
2. Assisted One-on-One Offers
These offers combine coaching with a product like a digital course or manual. It’s a high-value package that commands a premium price.
3. Assisted Group Offers
Similar to assisted one-on-one offers, but delivered to a group. These are usually structured around a course and supplemented with group coaching calls.
4. High Ticket Sales – Products and Masterminds
Other high-ticket offers can include advanced courses, seminars, workshops, and masterminds. Masterminds, in particular, can command annual fees ranging from $50,000 to $100,000.
Designing Your Sales Funnel for High-Ticket Offers
High ticket sales require a well-thought-out sales funnel. Given the high price and complexity, you’ll likely need multiple interactions to close a sale. Whether you start low and go high or high and go down, the key is building a relationship with your prospects over time.
Conclusion: Your Next Steps
If you’re ready to scale your business with high-ticket offers, the first step is to identify what you can package as a high-value solution. From there, you’ll need to decide on your sales strategy and how you’ll structure your sales funnel to nurture leads into high-paying clients.
Ready to scale your business with high ticket offers?
If you have questions or need help setting up your high-ticket sales funnel, head to doneforyou.com/start. We offer a comprehensive action plan mapping service to help you identify your ideal traffic sources and set up a sales funnel tailored to your business needs.
Don’t miss our next episode, where we’ll discuss selling high-ticket offers on platforms other than the phone. Until then, take action and start scaling your business today!
