If you're looking for how to monetize a website, there are hundreds, maybe thousands, of ways to generate revenue online if your only goal is to generate cash flow. When thinking about how to monetize a website though, you need to consider what your business does, and then put together a website monetization strategy that helps back it up.
... But not every business has things that they're selling. Or, they're just starting out and don't have the sales material and assets you need to successfully convert buyers. That's where this blog post comes in.
What you're about to discover is how to monetize a website with and without stuff to sell!
Hands down, Google AdSense, is still one of the easiest ways to monetize a website. It's easy to set up and basically optimizes itself based on what keywords appear on your page. Plus, you can do text-based ads or banner ads.
The downside? You won't make a tone of money unless you're getting a lot of traffic and that traffic is coming in on high dollar keywords.
If Google Adsense doesn't tickle your fancy, you might consider banner ads.
Buy Sell Ads is a self-hosted banner service that lets you post your blog details. If your site is getting solid traffic, BSA will connect you with advertisers who will pay for space on your website!
Product reviews used to be our bread and butter. We'd review products and then generate cash from the affiliate arrangement that was set up. I still see a lot of it happening. A great example is ThePointsGuy.com. The articles are awesome and written for their customer avatar - they just generate revenue through affiliate marketing.
Blog & Freelance Services
If you're good at what you do, have skills that other people can utilize, and are just not making money on your own site yet... You can offer to help others with theirs! You can sell logo services, writing services, theme creation or plugin creation services on your site to earn money.
You can even go outside of your blog and pick up work on a site like Upwork.com which matches freelancers with service providers!
The great thing about this monetization model is that you don’t need lots of traffic to generate more revenue. You do need exposure from the RIGHT people to use your services though. The more customers you have, the faster your business can grow.
Do you want to sell something on your web pages but don't have your own products? Affiliate marketing is a great option for you. In fact, inside Scriptly, we've even got Done For You Email Campaigns for Affiliates that'll help fast-track you on the affiliate marketing front...
The key is to find (and write content for) a group of people who are experiencing a similar problem. Then, solve that problem through an affiliate offer!
Sell Your Own Products
Our absolute favorite way of monetizing a website is to sell products and services directly on the pages. If you've got traffic, why not sell them the thing that'll help them solve their problem? From selling eBooks, digital information products, software, coaching packages; there are so many ways you can turn what you know into how you get paid.
In fact, we've got an entire book on that very thing, Creating Products! Click here to learn more >>
PRO TIP: If you're too busy creating your own products, figure out how to sell them, etc... Schedule a call with us. We do that stuff all the time for our clients!
Build An Email List
One of the greatest ways to build a business online and monetize a website is to build an email list and send those subscribers relevant offers that you get paid for.
Not only that, you can build a relationship with your email list subscribers and they'll stay with you for a long time - far longer than just reading a blog post and then going away, never to return.
At the end of the day, an email list will turn into your biggest cash producing asset if you decide that you want to get one started... So let's look at some more tools and instructions on how to do that!
- Offer a lead magnet: If you want to build an email list quickly, give away something for free. Your prospects won't sign up just because you tell them to. They need a reason to optin. Put some thought into your customer avatar and write a solid ebook or free report for them. You can also give away podcasts, videos, etc. Make sure your lead magnet is something worth value.
- Use email marketing software: If you are serious about creating an email list, use a service to help you manage and mail to your email list. There are lots of them out there - Aweber, Drip, GetResponse. Pick one and set it up :0)
- Use landing pages: Website pages are a huge distraction in general. To optimize the your conversion and turn as many prospects into leads as possible, you'll need a solid landing page. Scriptly's got a great Page Builder that'll get you set up fast!
- Use calls to action: To convert prospects to leads and buyers, you want to make sure to use the right calls to action. If you're selling services, you want them to qualify themselves and book a strategy session with you. If you want them to buy something, you need to make sure they hit your order form from your sales letter!
- Send traffic: No matter how great your offer is, you won’t get email subscribers without a quality traffic source.
- Use social media sites: Social media is the dominant way to get more traffic and leads. There's a great write-up on getting traffic from Instagram here. You can also create Facebook pages, be engaging on Twitter and get in touch with people on Linkedin to expand your network.
If there's anything we can do to help you on your digital marketing journey, hit the button below and book a call with us!
How To Monetize A Website: Video Transcript
Today we're going to talk about how to monetize a website.
There are lots of different ways to make money from a website. Whether it is a personal blog, a corporate site, or a site promoting your business... There are so many different ways of generating revenue. And one of the things that I have been fortunate enough in my career online is that I have tested and played with pretty much every single one of them.
I've done everything from affiliate marketing to creating and selling digital products, to selling links to generate cash, to coaching and consulting. There are so many different ways to generate revenue online.
One thing is for sure - you need traffic coming to your website. YOU CAN NOT make money on a website without traffic. There are no two ways about it. If you don't have traffic then you don't have any distribution, If nobody is going to be coming to your website, there's no way you can generate revenue on said website.
So traffic is really the main ingredient when you're searching for how to monetize a website. There are lots of ways of getting traffic and there are lots of ways to monetize that traffic once you get it. So I'm going to assume that you're on this page because you have some sort of traffic, whether it's 50 people a day, or 100 people a day, or 10000 people a day... You have some traffic coming to your website currently. Whether that is from search engine optimization or search rankings, affiliate emails, or paid traffic / paid ads like Facebook Advertising or Google Advertising or Content Marketing...
You just need traffic.
So once you have a website out and you have some traffic, there are lots of different ways to monetize your website. The one that everybody starts with, the default one, is generating advertising income. What that basically means is you post banner ads on your website that some company pays you for. It might be $50 a month, or $100 a month, or $200, or $250, or whatever. Some monetary figure is exchanged for putting ads on your website. Another way to do it is Google AdSense.
Adsense is the web 'publisher' side of the coin. To fully understand Google Adsense, you need to know about Google's Advertising arm.
Google has an ad platform called Google AdWords that charges businesses per click or per impression when the business' ad show up on someone's screen and the prospect clicks through.
Google also has a sister platform called AdSense, where everyday bloggers like you and me can log in, create an account, and embed a little code snippet on our site that'll allow Google to show their advertisers ads based on the words that are on our page. Then, when someone clicks on the ad, Google will give you a portion of that ad money!
Cool, right? And simple.
Now, Google doesn't really tell you exactly how much you going to getting, but it's in the neighborhood of 25% to 40%. So if you have a Google ad that is on your website and somebody clicks it, then you get a portion of what the advertiser pays Google.
Those are two big ways to monetize your website.
If you're not creating and selling your own digital products, there's a lot of other places you can go to... BuySellAds is one. If you have a lot of traffic, then you can get your site included in their listings and they will help sell ad inventory for you...
There are people who put up sponsorship pages and then they're looking for sponsors.
But the more effective way of generating revenue is by selling your own things, by selling your own products, by selling your own services.
You aren't splitting that money with anybody else. So having your own digital courses, having your own eBooks, having your own coaching or consulting offers. Having your own offer is a much more effective and fast way of generating significant revenue. If you are really good at something, you can put an ebook together, a video course together about how to do that thing.
Basically, the book is about putting together an offer that you can sell on your website, day or night, allowing you to generate tremendous revenue online without needing to share or split it with anyone...
You can also use affiliate products to monetize your website. So affiliate products or CPA offers are offers that you don't own, but you get paid a commission whenever someone purchases AFTER having clicked your link. That sometimes includes people taking a free trial or when fills out a form online.
Keep in mind, these are just some different ways of monetizing a website.
There are so many different ways of creating revenue from a website.
You just have to ask yourself, do I want to...
A) create a product and go out and find my customers? If the answer is yes, then write an ebook, build a digital course. There's plenty of material on this website for that.
B) If the answer is no though, then you want to look at maybe some other options. You want to look at advertising and generating revenue from ads, putting ads on your website and then when somebody clicks, you get paid. Or affiliate revenue, where another product creator has created a product and you just help them sell that and you get a portion of their sales paid as a commission. You can go to a site like clickbank.com and they have thousands of offers, thousands of affiliate offers or commissionjunction.com which has a bunch of CPA offers you could pay the commission from.