How To Promote A B2B Product In 2018

Are you looking for some B2B promotion ideas and ideas on how to promote a product? Are you interested in launching a product and promoting it online?

This article will teach you how to create a plan to promote a B2B product. Before starting, we’d like to stress that you must stay up-to-date with the trends in your market before you start promoting your offerings.

Promoting a B2B product can be challenging.

Today’s harsh reality is that no matter how good a product is, it can generate zero revenue unless you market it right. Things can become even more complex when you want to promote a B2B product. For example, online marketing channels like Facebook might not work well for B2B products.  Promotional products are solid B2B marketing resources but don’t help you acquire customers online…

Also, an online competition for paid keywords makes it very expensive to bid on the keywords you want. This is another reason you must find B2B promotion ideas for your service or product.

Now the question is – what have you done so far that could put your B2B company up with the big names? Anything?

No matter your stage, we’re here with some ideas that will help you pick the right B2B promotion ideas. Look at these promo ideas and see what you will implement in your business.

How To Promote A B2B Product In 2018

B2B Promotion Ideas: Getting Started With Product Online Promotions

Before we lay down the specific ways to promote a product, let’s clarify that your business can use hundreds of tactics and channels online. The primary two options you have for promoting your launch or revamped offering are:

Content marketing (free)

Content is king. Content marketing is the king of online marketing. Now, more than ever, blogging is synonymous with “content marketing.”

Content marketing is about blogging and creating different types of content, such as videos, to be distributed through various online channels. Your base will always be your blog, where you post search-engine-optimized content. Then, you have email, YouTube, third-party blogs, and other media for your content marketing efforts.

More than SE-optimized, your published content must speak to your ideal customer persona. This will attract an audience from the search engines or social sites, getting you traffic and exposure, ultimately helping you promote your product to the world.

Content marketing is free and an excellent B2B promotion idea… In the sense that you don’t pay Google or Facebook to post it or promote it. However, it might consume a lot of your resources (time & opportunity cost) when you want a dedicated person or team to create good content pieces consistently. The good news is that you may bear fruit once you invest in an epic content piece. This possibility makes your results passive because there will be no recurring expenses, as would happen in paid ad campaigns.

Advertising (paid)

If you have a budget, you can go the paid route. This probably means that you would create Facebook ads, Instagram ads, Google ads, Pinterest ads, Twitter ads, LinkedIn ads…  LinkedIn, in particular, may be one of the top places to start because not only professionals and business owners (your ideal audience) hang out there, but LinkedIn is not yet saturated or spammed.

Indeed, there are plenty of other places you can advertise depending on your chosen method. For instance, an affiliate network can be the right choice for your product promotions if you decide to grow through affiliate partnerships.

Regarding B2B promotion ideas with paid advertising, you pay for every person who visits your website or hits your sales page.  That is called Pay Per Click. Then, the revenue you’re generating should offset the ad costs, if not make your campaigns profitable.

So if you generate $1000 of revenue and it costs $300 to get that sale, you just put $700 in your bank account. Paid advertising can consume money if you don’t optimize your campaigns for keywords, audiences, and Cost Per Click.

How to effectively promote a B2B product

Promoting the product effectively is the key, though. This means that there are qualitative factors you need to consider when launching a promotional campaign. Let’s look at them and more ideas for B2B product promotions.

1. Mix clarity with creativity

We won’t beat around the bush asking you to focus on creating valuable content that people will like, share, and all that buzzword.

Enough has already been said about such topics. Now is the time for some action!

See, there are two types of content regarding B2B promotion ideas.

The first is the one that offers a solution to a client’s problem, i.e., knowledgeable content.

The second type builds a story and keeps the user hooked. It encourages them to come back for more time after time.

Today’s clever marketing needs you to bring the right mix of both. You have to mix creativity with clarity and then put it in front of the audience to judge.

If you successfully crack the code for writing such content, you will see a rise in your brand value and customer traffic in no time. Each market is different, so be genuine in your writing and make it appealing to your niche audience.

2. Be where the users are

It can take years to create the need for your product in the market. So, why not sell your product where the condition is already present?

We mean here that you’ve probably already identified your target audience; the next step is to find where they are present.

2018 is going to be the year of data analytics.

You need to rely on data to plan your B2B promotion ideas. For example, contrary to what you might have thought, B2B Decision-Makers Are Spending 760 Minutes A Week On Facebook (ComScore, 2017.)

2b2 product promotion stats

Thanks to Google Analytics and other reliable sources of user data on the web, it has become relatively easy to figure out the source where your audience is present. So use this data and make your presence felt in those locations.

3. Go ‘paid-marketing’

Facebook Ads Adwords Ads

Please get the desired results from your organic marketing endeavors.

However, the current market scenario requires you to mix paid marketing with organic marketing to get assured results.

Whether you are talking about SEO or social media marketing, all channels have their own paid advertising.

As a B2B company, you need to get your team working to figure out which B2B marketing channels are the best and most efficient for your business to invest in.

Once you have that figured out, your B2B promotion ideas should be tested first…

Are you looking for tried and tested ways to promote your B2B business? If the answer is yes, then you need to be part of this ‘Attract. Engage. Profit.’ webinar right away!

4. The good old SEO

No matter how advanced we become in our marketing strategies, the basics will remain the same for the foreseeable future.

You cannot ignore the importance of SEO.

By optimizing your business for the right keywords on search engines, you can get more traffic for your business and build a brand out of it.

SEO works on several levels to help your business. From getting more traffic and interaction to establishing market authority and gaining a certain level of trust in the market, – well-planned and implemented search engine optimization strategies can do it all for your business.

So, you cannot ignore its importance – not in 2018 or anytime shortly!

Now, when it comes to creating fantastic content fast, no question that investing in top content curation tools can help.

5. Be responsive to customers

Create A Great Customer Experience StrategyComing full circle from where we started this post – it’s all about how efficient you are in using your time that will dictate the success of your business.

Whether you are dealing in the B2B or B2C markets, responsiveness is a trait you cannot afford to take lightly.

Customers of today are impatient. They are looking for immediate solutions.

In such situations, you don’t have the luxury to employ a laid-back attitude. It would be best if you were on your toes so the customers know how much value you put in them.

By responding to their queries quickly, you will be able to achieve two things:

  • First, you will win their trust as they know you are there to care for their problems.
  • Second, you will get a loyal following, which will spread the word-of-mouth publicity for your brand.

So, you will be able to kill two birds with one stone.

How to promote a B2B product – Conclusion

There is a lot that you can do for your B2B promotion ideas. It wouldn’t be wrong to say that the options are virtually endless.

It’s just that you have to figure out your ultimate goals and where you want to see your business after a certain period.

Of course, you would want to climb the next step in the ladder. But what’s going to be that next step?

Have measurable goals and plans that you can implement to achieve those goals. Without your dreams and strategies, you can never get what you want for your B2B promotions.

Remember, the ultimate goal for every business is to generate sustainable profits. But only those with a plan to succeed can make it to the top.

As they say, in the business world, if you fail to plan the business strategies, you are planning to fail. You need to have a plan and then work on that plan to achieve the ultimate goal.

So, are you ready to plan your B2B product promotion?

Products and services don’t sell themselves. You must approach the right audience, stimulate demand, and use the right tools at the right time.

The most brilliant way to promote a new B2B product while on a small budget is to tap into the audience of another successful brand.

We can help!

If you’d like to talk to one of our experts about promoting your offering, click here to book an Action Plan call. Or click the button below, and you’ll be directed there…

We’ll get on the phone with you, discuss your business needs and product offer, and give you an action plan to get you started immediately.

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