When you write a great blog post, you want everyone to see it. But how do you compete with the millions of other blog posts created every day? How do you go about promoting your blog to stand out on the crowded web?
If you can build a following of like-minded people, not only will they read your blog but also they will share your posts. This will make promoting your blog easier in the long-term since virality will do some work for you.
Until you expand your audience and create viral posts, you should start by doing what successful bloggers do. A successful blog knows their niche audience and sticks to their core focus. We can learn something from the successful blogs. For example, Huffington Post, Business Insider, Gizmodo or LifeHacker.
Successful blogs have millions of unique visitors every month. While you can’t hope to emulate the size of their readership any time soon, you can learn their principles of success if you take time to research them.
Here are the secrets to learn from successful bloggers when it comes to promoting your blog:
- Know your readers
- Curate content
- Invite guest writers
- Push content to a variety of platforms
- Show people how or what to do
- Publish content that is timely and relatable to your audience
- Demonstrate perseverance and consistency
Successful bloggers are interesting and original. Check out Darren Rowse, Zac Johnson, Jon Morrow, and Brian Clark, for example. They keep providing value and creating amazing content before promoting their blog.
Valuable content PLUS blog promotion EQUALS success.
But the real secret to successful blogging is to make regular and consistent actions over a long period. It takes time! If you give up early you’ll never reap the benefits of your efforts.
Now if we want to deep dive into some brilliant ways to promote your blog, we need to start with the content itself.
Create great content! That is self-evident I hear you say. Learn your craft and practice writing every day although you need not post every day. A well-crafted blog post is easy to read and adds value for your readers. If it provides the following features it will get shared.
- Offer actionable tips
- Challenge your reader’s thinking
- Write something new
- Don’t be afraid to take a stand on controversial ideas
Deliver content in the following formats:
Does creating fresh content in large amounts feel like an intimidating endeavor? Well, it shouldn’t… because with Curately, an easy-to-use content curation tool, you can create fresh, interesting and unique content in minutes. Watch this video to learn how you can speed up the process of creating quality content.
2. Promoting your blog with SEO
SEO (Search Engine Optimization) means making your blog post Google-friendly (or Bing or Yahoo). SEO means paying attention to the relevant keywords and keyphrases. The words and phrases that a visitor puts into Google search are the words and phrases you need to use. Keywords make your blog easier to find.
Promoting your blog using SEO is probably the easiest way because you do it once (while writing or editing your post) and it works for you while you sleep. A well-optimized blog post can bring in traffic for years to come.
Apart from content, Google considers backlinks an important ranking factor. A backlink is a link from another site to your site. It is essential to have backlinks from relevant, quality sites that point back to your blog posts.
The links should be contextual, so if your blog is about dogs, have links from other sites in your niche. Here are seven ideas to get backlinks:
- Write articles on HubPages and other article directories. Place a link in the resource-box back to your website or blog post. Not every article directory allows backlinks.
- Guest write for a blog in your niche.
- Comment on blogs in your niche. Make sure you offer good comments and you can link back to your site.
- Submit videos relating to your blog to YouTube with links back to your site
- Quora provides good backlinks. Give a good answer to a question about your niche.
- Submit your URL to link-building directories, for example, DMOZ. Follow their instructions carefully to improve your chances of acceptance.
- Submit RSS feed to RSS directories to post your new posts automatically in the feeds.
No matter how many backlinks you build, great content is always a benchmark for Google’s tentacles. The latest algorithm can determine the quality and context of your content before having it show up in search results.
Here are more SEO resources to help you get started on the right path:
3. Build an email list
Build an email list from visitors to your site by offering an opt-in box. Then you can let subscribers know when you have posted new content. It is important to use this method with discretion. Too many emails about new posts may have a negative effect and prompt unsubscribes.
When you build an email list to promote your blog you won’t see instant results. But in the long term, email marketing can become one of your top traffic channels. Not only that, but it will generate quality traffic from people that are aware of your brand and are following your content.
Email marketing, if done right, can be one the best blog promotions strategies. No wonder all serious bloggers and online entrepreneurs are using sign-up forms, lead magnets and automated email campaigns to grow their list and bring subscribers back to their sites.
Here are some great articles to help you get started with email marketing:
Succeed in email marketing
Email marketing tips for small business
How to power up your marketing emails
How to boost email engagement
Email marketing strategy for a SaaS business
The best email marketing platform
4. Repurpose your content
What does repurposing content mean? When you take a written article and use that content to create a slideshow, you have repurposed the content. Repurposing content is an excellent way to:
- Get backlinks
- Get a higher page ranking
- Spread your blog message around the internet
Here are the steps to repurpose your content
a. Create a slideshow
You can use your 1500 words to create a slideshow using PowerPoint or Google Slides. You can format your original article so it is easy to copy, say, one paragraph to each slide. This gives you 20 slides.
You can then upload your PowerPoint or Google slides to the following sites:
To get a backlink to your original blog be sure to enter your blog post URL. So this method gives you a couple of good backlinks and open your site to a new market. If you use this method for, say, 25 posts, you can create one hundred backlinks.
Here’s an article about repurposing content that you’ll find interesting.
b. Create videos (MP4)
Create videos from your slideshows! If you use PowerPoint you can save your slideshow as an MP4 file. With Google Slides you will need the free Chrome extension, Screencastify. Submit your video to:
Check the many other video sites, like Flickr. Again, be sure to include a link point back to your blog post. Also, write a good description of the video in about 100 – 200 words.
c. Audio content (MP3)
Record yourself reading your article aloud into your iPhone. Or use Audacity. You can insert the audio file into your video content. Or, the audio content can standalone. If you don’t like the sound of your own voice, consider using Fiverr to hire a voice talent. You can get your blog recorded for as low as $5. Upload an audio file to:
Remember to always include a link to your blog post.
d. Create an infographic
Infographics provide a creative way to communicate your message. You need not be a graphic designer to produce an infographic. Use Canva to create your unique pictorial message. If you need inspiration, go to Pinterest and look for examples in your niche. Upload your graphic to many sites including:
And just to go full circle, convert a YouTube video into a blog post using screen grabs of the video. Try it with this free tool: YouTube Screen Shot.
Note: When you re-purpose other people’s content, you can change, rewrite, or update it. But if you are using unaltered content, you need to acknowledge the original source.
e. Convert your blog posts into an ebook
You can offer the ebook as a ‘freebie’ to encourage visitors to your site to subscribe to your email list. Or you can publish the book on Kindle and become a published author.
Submit your repurposed content to the social media sites. Facebook, Twitter, LinkedIn, and Pinterest are popular social media sites. Engage in social bookmarking with Reddit, Digg, and StumbleUpon. This is a big subject worthy of more research.
5. Promoting your blog: Plugins and tools that help
Whether you need to write great headlines, check your visitors’ movements, optimize your website, or share your blog on social media, there are great free tools to help you. There are many useful plugins on the WordPress platform. But do your homework and research the right tools for your needs. The following suggestions will help you start:
Google Analytics is an essential tool if you want to track and analyze your traffic.
An advanced (but simple to use) web analytics tool that helps track complete sales funnels by analyzing the user behavior on your site. You can start with advanced web analytics for free.
Yoast WordPress SEO
No coding skills or SEO knowledge required! You can optimize each blog post to help get a higher ranking in Google.
Share your post on social media. Buffer allows you to schedule your content on Facebook, Twitter, and LinkedIn from a single dashboard.
EMV Headline Analyzer
Your headline needs to grab your visitors’ attention. The Emotional Market Value headline analyzer tool is invaluable. It checks your post titles and headings to give you a score. This enables you to tweak your headlines to achieve an emotional impact.
With Curately you’ll never run out of blog post ideas, fresh content and unique articles. It’s a content curation tool that’ll save you days of hard work.
SumoMe helps you build your email list. It does this by displaying a customizable pop-up window to your blog visitors. It integrates with MailChimp and other email autoresponder products.
The List Builder application displays a customizable pop-up window to your blog visitors. The pop-up window is a great way to build your email list, and it integrates with MailChimp and other email marketing products.
There are interesting extra features. A heatmap allows you to see where your visitors are on your website. This feature allows you to see what’s working and what’s not working. You can offer freebies to encourage your visitors to part with their email address. And there are social sharing buttons.
After the Deadline
After your hard work to create the perfect blog, be sure to check the grammar with After the Deadline (ATD). ATD is open source software for WordPress that checks a spelling, a style, and grammar. Alternatives software is Grammarly and ProWritersAid (both have a free and premium version).
Promoting your blog: Can you do it?
Blogging is an excellent way to create an environment where you can engage with like-minded people online. Many bloggers blog for pleasure. But in most cases, blogging can be a potential income stream and, why not, a real business.
Almost every idea can become a blog. But to become successful you need a blog promotion plan. Promoting your blog should be a labor of love. Always consider your audience first and you will run a successful blog.