When you write a great blog post, you want everyone to see it. But how? That’s what we’re going to talk about today… How do you get traffic to a blog without competing with the millions of other blog posts created daily? How do you promote your blog to stand out on the crowded web?
If you can build a following of like-minded people, they will read your blog and share your posts. This will make promoting your blog easier since virality will do some work for you.
Until you expand your audience and create viral posts, you should start by doing what successful bloggers do. A successful blog knows its niche audience and sticks to its core focus. We can learn something from successful blogs—for example, Huffington Post, Business Insider, Gizmodo, or LifeHacker.
Successful blogs have millions of unique visitors every month. While you can’t hope to emulate the size of their readership any time soon, you can learn their success principles if you research them.
Here are the secrets to learn from successful bloggers when it comes to promoting your blog:
- Know your readers
- Curate content
- Invite guest writers
- Push content to a variety of platforms
- Show people how or what to do
- Publish content that is timely and relatable to your audience
- Demonstrate perseverance and consistency
Successful bloggers are exciting and original. For example, check out Darren Rowse, Zac Johnson, Jon Morrow, and Brian Clark. They keep providing value and creating fantastic content before promoting their blog.
Valuable content PLUS blog promotion EQUALS success.
But the secret to successful blogging is to take regular and consistent actions over a long period. It takes time! If you give up early, you’ll never reap the benefits of your efforts.
We must start with the content to dive deep into some brilliant ways to promote your blog.
1. How to Get Traffic for a Blog Through High-Quality Content
Producing excellent content is the cornerstone for how to get traffic for a blog. It’s a fundamental aspect that bears repeating: master your writing skills and commit to writing regularly, even if you don’t publish daily. A well-crafted blog post not only captivates your audience but also adds value in a way that encourages sharing. To maximize the chances of getting your content shared, ensure it includes the following elements:
- Provide actionable insights
- Encourage critical thinking in your readers
- Introduce fresh perspectives
- Don’t shy away from discussing controversial topics
- Motivate and inspire
To diversify how you deliver your content and get traffic for a blog, consider employing various formats like:
- Written articles
- Infographics
- Videos
- Podcasts
- Slideshows
- Visual images
2. Promoting your blog with SEO
How to Boost Blog Traffic with SEO Techniques
SEO, or Search Engine Optimization, is your ticket to making your blog posts discoverable on search engines like Google, Bing, or Yahoo. By focusing on relevant keywords and key phrases that users are likely to search for, you’re paving the way for your blog to get noticed. Utilizing SEO is an effortless yet effective method to promote your blog; you set it up once in your post, and it can drive traffic even while you’re asleep. A well-optimized post can attract visitors for years.
In addition to content, search engines consider backlinks a critical factor in ranking your blog. A backlink is a hyperlink from another website that directs people to your blog. The key is to secure backlinks from high-quality, relevant sites. These links should also be contextual to your niche. For instance, if you’re blogging about dogs, aim to get backlinks from other areas within that niche. Below are seven strategies to acquire valuable backlinks:
- Publish articles on platforms like HubPages, ensuring you include a link to your blog in the resource box. Note that not all article directories permit backlinks.
- Guest posts on blogs that align with your niche.
- Leave insightful comments on related blogs, allowing you to link to your site.
- Create and upload niche-relevant videos on YouTube with links to your blog.
- Answer questions in your niche on Quora to gain quality backlinks.
- Submit your URL to link-building directories such as DMOZ, following their guidelines to increase your likelihood of acceptance.
- Leverage RSS directories to feed your new posts into the directory listings automatically.
Stellar content remains the gold standard for search engine rankings regardless of your backlinking strategy. Advanced algorithms can assess the quality and relevance of your content, significantly impacting whether or not it appears in search results.
3. How to Amplify Blog Traffic with Email Marketing
Enhancing your blog traffic isn’t just about attracting one-time visitors and creating lasting relationships. That’s where building an email list comes in. It’s a proven, long-term strategy to boost traffic for a blog by engaging with an audience that’s already interested in your content.
The Right Software for Building an Email List
You’ll need reliable email list management software to kickstart your email marketing. Platforms like Mailchimp, ConvertKit, or AWeber offer various features to manage subscribers, create eye-catching emails, and track engagement.
Encouraging Opt-Ins
To grow your email list, implement an opt-in box on your website. This is where lead magnets can play a significant role. Offer something valuable like a free ebook, a detailed guide, or an exclusive video tutorial that would make visitors want to share their email addresses with you.
The Optimal Email Frequency
While it’s essential to keep your audience updated, moderation is key. Overwhelming your subscribers with daily updates could lead to higher unsubscribe rates. A general best practice is to send weekly or bi-weekly updates, depending on your content output and audience preferences.
Promoting New Blog Posts and Podcast Episodes
Your email list isn’t just a tool for returning visitors to old content; it’s a powerful channel for promoting your latest blog posts and podcast episodes. Each time you release new content, send out an engaging email that announces the update and piques the subscriber’s interest enough to click through.
In the long run, a well-maintained email list can become one of your most effective channels for high-quality traffic. Subscribers are people who already know your brand and have shown interest in your content, making them more likely to engage with future posts.
For more insights on initiating your email marketing journey, consider exploring these resourceful articles:
Implementing a strategic email marketing campaign will undoubtedly contribute to how to get traffic for a blog. It’s a cornerstone that all severe bloggers and online entrepreneurs shouldn’t overlook.
How to Boost Blog Traffic by Repurposing Content
Are you wondering how to get more traffic for a blog without churning out new content? The answer lies in repurposing your existing content. This tactic helps you achieve multiple objectives, such as earning backlinks, enhancing your page ranking, and expanding your blog’s online reach.
Step-by-Step Guide to Repurpose Your Content
a. Transform into a Slideshow
Take your well-crafted blog post of about 1500 words and convert it into a slideshow using platforms like PowerPoint or Google Slides. Break down your article into chunks, placing one paragraph per slide for around 20. Upload this slideshow to platforms like:
- Slideshare
- Authorstream
- Slideonline
Remember to include a link to your original blog post to earn valuable backlinks. This tactic opens up new content avenues and helps build a diverse backlink profile.
b. Create Video Content
Turn your slideshows into videos effortlessly. PowerPoint lets you save your slides as an MP4 file, whereas Google Slides requires a free Chrome extension like Screencastify. Upload these videos to:
- YouTube
- Vimeo
Add a link to your original blog post and write a detailed description ranging from 100-200 words.
c. Generate Audio Content
Record a reading of your article on your phone or using software like Audacity. This audio can complement your video or stand alone as its own content. Platforms like Fiverr offer voice talent services if you’re not a fan of your voice. Upload the audio to:
- Soundcloud
- Bandcamp
- Mixcloud
Always remember to link back to your original blog post.
d. Craft an Infographic
Infographics are an engaging way to represent your content visually. With tools like Canva, you don’t need graphic design skills to create a compelling infographic. For ideas, head to Pinterest and search for examples within your niche. Distribute your infographics to:
- Canva
- Flickr
e. Convert Blog Posts into Ebooks
Package your existing blog posts into an ebook, which can either be offered as a free incentive for email subscriptions or sold on platforms like Kindle.
After repurposing, don’t forget to distribute your revamped content across social media channels like Facebook, Twitter, LinkedIn, and Pinterest. Social bookmarking platforms like Reddit, Digg, and StumbleUpon are also effective for spreading the word.
A Final Note On Repurposing
While repurposing content offers many benefits, always give proper attribution if using someone else’s unaltered content.
By efficiently repurposing your content, you amplify how to get traffic for a blog, making the most out of every piece you create. It’s an area that warrants further exploration and investment.
5. Essential Tools and Plugins to Get Blog Traffic
If you’re wondering how to get blog traffic, know you’re not alone. Leveraging the right tools and plugins can make all the difference. Whether you’re focused on SEO, social media sharing, or visitor analytics, there’s a tool designed to help. Here are some essential tools you can use to boost your blog traffic:
Google Analytics: The Traffic Insight Tool
Google Analytics is your go-to platform for understanding how to get blog traffic. It provides in-depth insights into your visitor demographics and behavior, helping you make data-driven decisions to increase blog traffic.
Yoast WordPress SEO: Optimize for More Traffic
Getting your blog posts ranked on search engines is crucial for traffic. Yoast WordPress SEO makes it simple to optimize each post; no coding or SEO expertise is required.
Buffer: Your Social Media Traffic Hub
To learn how to get blog traffic from social media, Buffer is a must-have. It lets you schedule and post content directly from one dashboard across multiple social platforms, like Facebook, Twitter, and LinkedIn.
EMV Headline Analyzer: Craft Attention-Grabbing Titles
Captivating headlines is critical to getting clicks and traffic. The EMV Headline Analyzer evaluates the emotional impact of your titles, helping you fine-tune them for maximum appeal.
SumoMe: Email List Building for Traffic
One of the best strategies for how to get blog traffic is through email lists. SumoMe offers customizable pop-up windows that integrate seamlessly with email marketing tools like MailChimp to help you build a subscriber list effectively.
The List Builder: Customize Your Pop-Ups
This tool is another fantastic option to build your email list. Like SumoMe, it integrates with MailChimp and other email marketing platforms. Use pop-up windows to capture visitor information and convert them into regular blog visitors.
After the Deadline: Polish Your Content
After crafting the perfect blog post, ensure it’s error-free with After the Deadline. It’s an open-source tool that checks spelling, style, and grammar. Alternatives include Grammarly and ProWritingAid.
Implementing these tools can significantly aid in understanding how to get blog traffic. Each tool optimizes explicitly your blog for increased visitor numbers, making them invaluable resources for any blogger.