On the one hand, good marketing and publicity drive the online reputation of a company. On the other hand, great sales drive a business. So, the question is always, "How-to increase online sales fast?
With effective ways to boost eCommerce sales fast, you can create a sustainable model for your business that grows exponentially in a fairly short period of time. In the digital world, it is important that you work smart instead of hard.
Today, you can apply hacks/tricks to ensure that your online sales receive the necessary boost to make a strong impact on the market.
How to Increase Online Sales Fast
Wondering where you are going wrong? Today we're going to talk about how to increase online sales fast. In other words, how to boost website sales using the most straightforward method I know of that's worked for our Done For You Marketing clients...
Truly, it's a question we get asked all the time. Folks write in an ask us for tips to increase online sales quickly?
And oftentimes, the answer really... It depends on your product - the thing you're selling! 90% of the time though, the way to increase your online sales fast is to do some webinar marketing with an automated webinar.
There are some caveats to that.
To Increase Online Sales Fast, You Either Need A Following...
First of all, in order to have a webinar and start selling online quickly, you need to have an email marketing list or some other kind of platform that you can market to.
That following can be on LinkedIn, Facebook, Twitter, Instagram, and all the other social networks. Social followers are very loose followers. I mean, they might register for a webinar or they might not... It depends mostly on just what that relationship is.
If you have 200 friends and family, chances are it's not going to be a great audience to launch a webinar to.
If however, you have 200 followers who have followed you because they like your blog posts, your posts on Medium, or they like your Quora posts, then that's a very different story. They are actually following you for the reason that you want to hold the webinar. They're prospects and should be interested in your product or your service.
Or You Need An Email List...
The other way of marketing your webinar is to have an email list. We talk a lot on Done For You about email lists, marketing automation, and CRM's; and there's a reason for that. Email out-converts pretty much everything. You have an email list for years once it's built or as it's building. You can market whatever you want. You can promote whatever products you want - your own offers or your affiliate offers. Your business can take different directions and your list follows you because you have that relationship with your audience.
If you have even a small email list and an offer that you put a webinar together on, that is the ticket to increasing your sales fast.
... If You Don't Have An Email List Or Followers, Can You Still Increase Online Sales Fast?
If you don't have an audience and you don't necessarily have any social network followers, then it's going to be a long road.
Blogging and content marketing is your best bet unless you have an ad budget and can stand to do some paid ads like Google and Facebook advertising!
Generating a lot of revenue is less about the product, really; and more about distribution. If you have hundreds or thousands of people a day coming to your website, then they will buy stuff from you when you make it available to them. But if you just have offers on a website without any traffic coming to you, paid or free, then you're not going to be able to sell them. There's nobody to sell!
The internet is not one of those things where you build it and they will come. They won't.
You own one website out of the billions that are out there. With a website, there is no foot traffic or people driving by your retail location... They just don't know your website exists unless you let them know!
Creating The Right Type Of Offer To Boost Website Sales
To boost website sales, you need to create an event where people want to purchase your product or service, and then you want to tell people about that.
Three years ago now, we had a client come to us. He had an email list of 1100 people. He tried everything with webinars, tried everything you can possibly think of. He went the high-dollar coaching route and everything else, so 1100 people on his email list.
He had the same question to me. It was right around Christmas time and he was like, "Jason, how can I make money from my website fast?" My answer, "Well, what we can do is we can put a webinar together for you. We can run it at the beginning of January, after Christmas of course. Using your email list, we'll mail for it for three or four days, and then I'll be on the webinar with you. We'll script it for you. We'll practice a couple of times and then go live on the webinar."
Before this ^^^^ conversation, he barely made anything online.
Case Study: $22,000 In Sales In 5 Days
After the webinar we wrote for him, he generated $22,000 in five days. So, the webinar went live, he mailed out our webinar replay sequence, and within five days he generated $22K... Straight to the bank account.
Then, the next month he did the exact same thing. He ran another webinar and did another $22,000 in sales!
So for the next six months - we did a new webinar every month!
Then, We Added Some Marketing Automation
After the string of profitable live webinars, we automated all of the webinar promotions and started driving paid traffic into the front side of his sales funnel... Into his lead magnet. Then the rest of it just kind of came out of the marketing automation sequence.
So, that, my friend, is how to generate sales online fast.
- Figure out what it is you want to sell
- Put a webinar together
- Put it in front of an audience and have them sign up.
The very first webinar I ever did, I had four people who registered for the webinar. Of those four people, three attended, two purchased. It was my first thousand-dollar day, off of a webinar where I was stuttering and stammering...
Need MORE Ways To Increase Online Sales Fast? Here You Go!
Here are the top 15 tactics that should be in your playbook to boost online sales.
1. Resell, cross-sell and upsell
In the competitive environment on the internet, it is hard to retain your customers. With so many options in the market, your customers will most likely shift to another brand very quickly if you don’t constantly provide value.
With an eCommerce store, you can unlock the potential of upselling, cross-selling and reselling at a rapid pace. Let’s take a small example. Say you own an online gadget store. Today, you’ve sold a brand new mobile phone. Now, if you think about it, you can sell a lot of accessories that go hand in hand with a mobile phone: cover, charger, earphones, screen protector, warranty scheme, etc. With this tactic, you can easily generate more revenue from a single customer again and again.
2. Create a secure website
Cybersecurity is a major concern for shoppers these days.
In the last five years, 46% of Americans have been the victims of credit card fraud.
The best way to get popular on the internet is to create a website that is trustworthy. Google ranks the trustworthy websites amongst the first few pages of its search results. On the other hand, the other websites get pushed way back. If your website is not already a trusted source, act on it today!
You need to make sure that your website appears in the HTTPS format instead of the conventional HTTP format. Customers will most likely visit websites with the latter format.
3. Create a mobile-first index
The top eCommerce websites know the importance of creating a mobile-first index for their customers. Most of these websites have an application for both iOS and Android to help their customers shop via their smartphones.
Popular eCommerce platforms like Walmart and Amazon often launch app-exclusive offers for their customers who shop from their mobile applications.
The mobile-friendly interface will allow prospective customers to look and shop for products on the go. If you are going to hire a web development agency for the mobile version of the eCommerce website, ask it to develop a responsive screen resolution design instead of an adaptive one.
An in-depth look at the mobile-first index
Here’s what the official post from Google Webmasters has to say about the mobile-first index. Hang on, because this is a big paragraph.
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
Mobile-first indexing is pretty much what it sounds like. From now on, Google will primarily consider the mobile version of your site to rank it in Google (both the mobile and desktop versions).
That means if you have a site optimized for mobile, you’ll rank well on both mobile and desktop.
On the other hand, if your site doesn’t perform well on mobile, your rankings will sink on both mobile and desktop.
This is a bold move by Google. Bold, but necessary.
In short, to rank well on Google with the mobile-first index, you need one important ingredient: a responsive mobile-optimized site.
4. Attract customers with discounts
The best way to attract new customers is to offer large discounts. If you have garnered a reputation for the platform on the internet, it will be easy for you to directly establish partnerships with banks and product manufacturers.
With this newly formed partnership, you can launch premium products exclusively on your website or go with cashback schemes for customers who have accounts with the banking partner.
5. Use the holiday period to your advantage
The holiday period is when the traffic on your website will most likely increase in an exponential manner. Is Christmas just a week away? Perfect! This is the time when you launch new and attractive schemes for your customers.
Instead of raising the prices to an all-new high, you should lower your margin a little to make a high quantity sale. Keep in mind that profits are made on selling affordable products in large quantities.
You also need to invest in marketing the offers on your website. Consider the Amazon Prime Day sale, for example. This sale lasts for only 24 to 72 hours but brings in exponential amounts of revenue for the company.
6. Set up convenient payment options
Setting up flexible payment options is the fastest way to increase your online sales.
When you have online as well as COD (Cash On Delivery) payment options, customers will automatically place their trust in you. Once you have established a strong relationship with your customers, you can ask them to put money in an online wallet with your platform.
This way, they can buy the product with just one click. Psychology suggests that this type of convenience increases the chances of purchase by a significant amount.
7. Use social media to your advantage
When you host an eCommerce platform you cannot just sit back and wonder how to boost sales. Instead, you can use the free and easily accessible resources at your disposal.
With social media, you can easily make sure that your campaigns reach out to more and more people at a time. You can use social media for both fresh as well as remarketing ventures.
Amazon uses platforms like Facebook and Instagram for heavy remarketing. The next time you log in to one of these social media platforms look at the ads carefully. These ads will most likely be from Amazon on the items that you have already checked out but not purchased yet.
8. Invest in SEO
SEO is your biggest ally in the competition on the internet. With the right SEO techniques, you can stay one step ahead of your competitors and make sure that your website comes out on top of the search results.
SEO allows you to target specific keywords that customers will most likely type in the Google search bar while looking for products. SEO will also help you build a reliable online brand image with effective backlinks.
9. Ping abandoned cart owners
Several people who come to your website will add their favorite items in the cart, look at the checkout price and then quit the website. They will not check out because the price is too high.
Under such circumstances, you have already won half the battle. You have already captured the attention of the customer. Now, all they need is the final push. You can ping these people on their email or via a notification from the app.
A notification is as simple as "Your shopping cart is waiting for you" can help them make the final decision and purchase the product from your platform.
10. Invest in email marketing
Use email marketing to your advantage.
You must have a good CRM and marketing automation tool like HubSpot or Pardot to truly boost your sales to the next level.
With email marketing, you can easily carry out remarketing as well as notification operations in a personalized manner. Instead of spending millions of dollars on generic marketing, you can spend a few thousand dollars in a highly focused marketing campaign and get an excellent return on your investment.
Download our free re-engagement email sequence. It's a 5-part, copy-and-paste, email campaign to warm up your list and get the opens and clicks you need to start running profitable campaigns!
11. Create an appealing website
This one is a no-brainer. In the initial stages, instead of focusing on increasing the range of products that you offer, you should focus on creating an appealing website.
All popular eCommerce websites start out slow. Websites like Amazon and Walmart started their business by selling books.
Now they have grown to such a level that they can sell laptops, TVs and washing machines worth several thousand dollars in an instant.
12. Optimize website content
An optimized and well-organized website will draw more attention than one that has more products. With website optimization, you can reduce the time that it takes to load, significantly.
Your customers will most likely check out at least 3-4 different eCommerce platforms for the same product.
If your web pages load faster, you have an upper hand in boosting sales.
13. Showcase genuine product reviews
Ecommerce websites have matured significantly over the past few years. People genuinely trust these platforms to deliver the right products on time.
However, they still want an incentive to rely on your platform. In such cases, you should showcase genuine product reviews from the buyers of the particular product.
How to get these reviews? Well...simple: email marketing. Ask the existing customers to rate the product and write a short review.
14. Invest in content marketing
Investment in content marketing is the wisest decision that you can make for your eCommerce store.
With the right investment in SEO, website optimization, and content marketing, your platform will climb up the ladder of search engine results.
We must admit, this is not the fastest way to increase online sales. Having said that, some of the pages you optimize for SEO have the potential to rank pretty fast and get you free organic traffic to your eCommerce store.
Do you need help with your content marketing? Do you want to get a high ROI from your content? Try these tools:
• Scriptly – Your sales funnel machine.
• Curately – Your content creation engine.
• Statly – Your analytics and tracking toolset.
15. Launch a loyalty program
Loyalty programs are the best way to gain and retain customer attention. With these programs, you can easily cross-sell, up sell and resell new products to customers.
A loyalty program will also naturally result in word of mouth publicity. This type of publicity is extremely powerful, and it spreads like wildfire.
Increase online sales with these tips
These 15 tips will open new avenues for boosting sales on your platform. They will also breathe new life into the existing channels helping you gain more from each customer.
These are undoubtedly the fastest ways to increase your online sales. With the right amount of patience and investment, you will see an exponential increase in customer satisfaction rates!
Hopefully, as a result of reading this article, you now have a sense as to what steps you can take to achieve just that.
Register for the free Digital ROI Workshop here!
Good luck!